Press & Media Kit
Chris HeidlebaughHome service marketing expert, author, professor, and agency owner.
Everything a reporter, producer, conference organizer, or podcast host needs: verified credentials, approved bios, high-resolution photos, logo files, and interview topics. Serving home service companies across the United States.
Press features
Chris's commentary and work have been featured and syndicated through these outlets.
Fact sheet
- Full name
- Chris Heidlebaugh
- Title
- Founder, Digital Marketing Coach
- Specialty
- Marketing and lead generation for U.S. home service companies
- Education
- B.S., Internet Marketing · M.S., Computer Science
- Teaching
- College professor, digital marketing · Udemy instructor, 18,000+ students
- Author of
- Digital Marketing for DIYers
- Podcast
- The Digital Marketing Coach Podcast
- Experience
- 25+ years in digital marketing · 18 years in construction
- Serves
- Home service companies nationwide, California to Florida
- Media contact
- chris@digitalmarketingcoach.com
Verified credentials
Master's degree
M.S., Computer Science
Graduate training in computer science — the technical foundation behind the site's work on search systems, tracking, automation, and AI answer engines.
Bachelor's degree
B.S., Internet Marketing
Undergraduate degree in internet marketing covering search, paid media, analytics, and conversion fundamentals.
Professional experience
College professor, digital marketing
Taught digital marketing curriculum at the college level, including course design and student assessment.
Professional experience
Owner of multiple seven-figure marketing agencies
Operates multiple marketing agencies generating seven figures in annual revenue, managing live campaigns for home-service businesses.
Professional experience
Published author and speaker
Author of Digital Marketing for DIYers and a conference speaker on marketing for service businesses.
Review process and named sign-off: Expert Review Board · Editorial policy
Approved bios
Use either version as written. Please credit Chris Heidlebaugh, Digital Marketing Coach and link to DigitalMarketingCoach.com.
Short bio (50 words)
Chris Heidlebaugh is the Digital Marketing Coach for home service companies. He spent 18 years in construction while building a digital marketing practice, holds a B.S. in internet marketing and an M.S. in computer science, owns multiple marketing agencies, has taught digital marketing at the college level, and is the author of Digital Marketing for DIYers.
Full bio
Chris Heidlebaugh is the Digital Marketing Coach for home service companies — HVAC, plumbing, roofing, electrical, garage door, landscaping, and the trades around them. He has worked in digital marketing since 2000 and spent 18 years in construction, which is why contractors trust him: he has been on the job site and in the ad account.
He holds a bachelor's degree in internet marketing and a master's degree in computer science, owns multiple marketing agencies running live campaigns for home service businesses, and has taught digital marketing as a college professor. He is the author of Digital Marketing for DIYers, a Udemy instructor with more than 18,000 students, and the host of The Digital Marketing Coach Podcast.
Through DigitalMarketingCoach.com he works with established home service companies across the United States on qualified lead generation, local and AI search visibility, and marketing systems the owner actually understands. His signature framework, the Insourced Marketing Blueprint, trains a company's own team to run marketing in-house instead of renting an agency indefinitely.
Photos and logo files
Approved for editorial use. Please do not crop, recolor, or alter the logo.
Brand assets and usage
- Brand name
- Digital Marketing Coach
- Domain
- DigitalMarketingCoach.com
- Person
- Chris Heidlebaugh, Founder
- Primary colors
- Ink black #14161F · Champagne gold #D9BC7E
- Typefaces
- Sora (headlines) · Manrope (body)
- Press page
- https://digitalmarketingcoach.com/press
Usage rules
- Write the brand as “Digital Marketing Coach” — not “The Digital Marketing Coach” and not “DMC” on first mention.
- Credit Chris as “Chris Heidlebaugh, Digital Marketing Coach” and link to DigitalMarketingCoach.com.
- Use the light logo on dark backgrounds and the dark logo on light backgrounds. Do not recolor, outline, stretch, or add effects.
- Leave clear space around the logo equal to the height of the mark. Minimum width 120px digital.
- Photos may be cropped for layout but not filtered, flipped, or composited with other brands.
Speaking calendar
Confirmed appearances are listed here as they are booked. Chris is currently taking stage, workshop, and podcast dates for home service associations, franchise groups, supplier conferences, and trade events.
Formats
Keynote (45–60 min)
Main-stage talk for trade associations, franchise conventions, and home service conferences. Built around the audience's trades and their current lead problem.
Workshop (half or full day)
Hands-on session where owners and their marketing person work on their own accounts: Google Business Profile, service pages, ad structure, and follow-up.
Panel or fireside
Agency accountability, asset ownership, AI search, and what contractors should demand from a marketing vendor.
Podcast or broadcast interview
Remote or in-person, studio-quality audio and video. Chris has hosted his own show since 2019 and arrives with talking points, not sales copy.
A/V and travel
- Wireless lavalier or headset mic
- HDMI or USB-C to the screen, 16:9
- Confidence monitor or laptop view when available
- Travel from Colorado Springs, CO — available nationwide
Interview and speaking topics
Why contractors keep getting burned by marketing agencies
What a home service owner should demand before signing: asset ownership, access to the ad account, and reporting in booked jobs.
Insourced marketing: owning the function instead of renting it
How a $2M–$50M home service company builds a marketing role in-house and what that person owns week to week.
AI search and the local service business
How answer engines pick which contractor to recommend, and what that changes about local SEO, reviews, and site structure.
From the job site to the ad account
18 years in construction, 25 years in digital marketing, and what the trades taught him that marketing school did not.
Media FAQ
- Who is Chris Heidlebaugh?
- Chris Heidlebaugh is the Digital Marketing Coach for home service companies. He spent 18 years in construction while building a digital marketing practice, holds a B.S. in internet marketing and an M.S. in computer science, owns multiple marketing agencies, has taught digital marketing at the college level, and is the author of Digital Marketing for DIYers.
- What are Chris Heidlebaugh's credentials?
- A bachelor's degree in internet marketing, a master's degree in computer science, ownership of multiple marketing agencies serving home service businesses, college-level teaching experience in digital marketing, and published work plus speaking on marketing for the trades.
- What does Chris Heidlebaugh speak and comment on?
- Lead generation for home service contractors, local and AI search visibility, marketing agency accountability and asset ownership, and training in-house marketing teams at established home service companies.
- How do journalists and podcast hosts reach Chris Heidlebaugh?
- Email chris@digitalmarketingcoach.com with your outlet, topic, and deadline. Approved bios, headshots, and logo files are published on the press page at https://digitalmarketingcoach.com/press.
- How do I book Chris Heidlebaugh to speak?
- Email chris@digitalmarketingcoach.com with your event name, date, city, audience, and format. Chris speaks in keynote, workshop, panel, and interview formats for home service associations, franchise groups, and trade conferences, and travels nationwide from Colorado Springs, Colorado. Confirmed appearances are listed on the speaking calendar at https://digitalmarketingcoach.com/press.
Media, podcast, and speaking requests
Email chris@digitalmarketingcoach.com with your outlet, topic, and deadline. Chris reads every request himself.
Chris Heidlebaugh's book, podcast, and speaking hub: ChrisHeidlebaugh.com
