Home Service Marketing AgencyOne Partner. One Strategy. One System.
Most contractors have already hired an agency. Often several. The pattern is familiar: a strong salesperson, a fast start, a junior account manager three months in, a report full of impressions, and no straight answer about what a booked job costs.
We are not trying to be the biggest agency in home services. Chris Heidlebaugh spent 18 years in construction before 25+ years in digital marketing, and the practice is built around a single rule: nothing gets sold until it has been diagnosed. That means we sometimes tell a company it does not need what it came asking for.
If you want one team accountable for the whole system rather than a website vendor, an SEO vendor, an ads vendor, and nobody owning the number, this is that engagement.
Serving home service companies nationwide. $497 Marketing Audit · No ranking, lead, or revenue guarantees.
Who this is written for
- You want one accountable partner instead of four vendors pointing at each other
- You expect to see cost per lead and cost per booked job every month
- You are prepared to invest at roughly $3,000/month or more, plus ad spend
- You want senior judgment involved, not a rotating junior account manager
Smaller or newer companies are genuinely welcome to use our free training and $197/month DIY membership instead — no pressure either way.
How this differs from the agency you just fired
The mechanics of SEO and paid search are not secret. What usually fails is the sequence, the accountability, and the honesty about what is not working.
- We require the $497 Marketing Audit first, so scope is based on evidence rather than a package tier
- Chris is personally involved in strategy — not as a logo on the proposal
- Reporting is built on leads, cost per lead, and booked jobs; channel metrics are supporting detail
- You own your website, your domain, your ad accounts, your content, and your data
- A 90-day minimum so work has time to land, then month-to-month — no annual lock-in
What one coordinated system means in practice
When the same team owns the website, the search presence, the ads, and the tracking, the decisions stop fighting each other. Ad landing pages match the service pages. The map pack strategy shares content with organic. Call tracking is installed once, correctly, and every channel reports against the same definition of a lead.
What we will not do
We do not guarantee rankings, lead counts, revenue, or timelines — anyone who does is selling you something they cannot control. We do not lock clients into annual contracts to protect our own revenue. We do not hold websites hostage. And we do not take on companies where the honest answer is that training their own person would serve them better.
If you already have an agency
Buy the audit and use it as an independent second opinion. Plenty of owners use it to hold a current agency accountable, renegotiate scope, or confirm they are in good hands. That is a legitimate outcome and it is why the audit is priced as a product rather than a sales call.
Where this usually goes wrong
What to measure
Hold whoever does this work — your team, us, or your current agency — to these.
Cost per booked job by channel
The number an agency should live and die by.
Qualified lead rate
Filters out wrong-service and out-of-area noise.
Response time on delivered leads
Shows whether the handoff to your team is working.
Share of revenue traced to a source
If most jobs are 'unknown,' the tracking is broken.
Frequently Asked Questions
How much does a home service marketing agency cost?
Our complete marketing system starts around $3,000/month per location after the $497 Marketing Audit, with larger scopes and multi-location operations priced higher based on market, channels, and complexity. Ad spend is billed separately by Google. Final scope is quoted after the audit.
Are there long-term contracts?
There is a 90-day minimum so the work has time to take effect, and then the engagement continues month-to-month.
Do I own the website and the accounts?
Yes. You own your domain, your website, your content, your Google Business Profile, your ad accounts, and your data. Nothing is held hostage if you leave.
Do you only work with one company per market?
We will not run competing companies against each other in the same service area for the same trade. Capacity is intentionally limited so Chris stays involved in strategy.
Not sure where to start?
Start with the $497 Marketing Audit for a personalized video walkthrough and 90-day roadmap. Then choose DIY, build in-house, or have us run it. Private strategy is available when you need Chris personally.
Interview us the way you should interview any agency
Start with the $497 audit. You will know what we see, how we think, and whether the work is worth paying for before a retainer is ever discussed.
