Former Construction Worker · Digital Marketing Coach · Author · Speaker
Meet Chris Heidlebaugh.From the job site to the Digital Marketing Coach for home service companies.
I've been where you are. I spent 18+ years working construction to pay the bills and raise a family while I built a digital marketing company on the side. Today I'm the Digital Marketing Coach for Home Service Companies — HVAC, plumbing, electrical, roofing, landscaping, garage door, and other local service businesses. For 25 years I've helped owners get more calls, more booked jobs, and finally understand the marketing behind it.
What I Stand For
Four things that shape every audit, training, and engagement.
Diagnosis before tactics
No channel recommendations until we know your goals, customers, message, and what's actually working today.
Transfer capability, not dependency
Every path leaves you smarter. DIY, train your team, or hire us — the system still makes sense if you fire us tomorrow.
Revenue-linked metrics
Booked jobs, calls, leads, and cost-per-lead — not impressions, likes, or 'awareness.'
AI-aware, human-led
Real screen recordings and human strategy. AI is a tool we use, not the product we sell.
Digital Marketing Coach.
For 25 years I've worked in digital marketing, web design, SEO, lead generation, and business growth strategy — from Fortune 500 boardrooms to local home service contractors.
None of that started in an office. I spent over 18 years working construction to pay bills and raise a family — and the whole time I was learning and growing a web design company on the side. Every skill I teach today was forged between job sites and late nights building websites.
I'm the creator of the Insourced Marketing Blueprint — the system I use to help home service owners get more calls and more booked jobs by building marketing capability inside their own team instead of staying dependent on outside vendors they don't understand.
Through Digital Marketing Coach and my agency Colorado Web Impressions, I help owners take control of Local SEO, Google Business Profile, website conversion, lead generation, marketing automation, AI-powered tools, content, reputation, sales funnels, and growth strategy — so they finally understand what's working and what's not. I'm not here to bash agencies. There are good ones and bad ones. Every owner should understand their marketing so they stop guessing.
Everything starts with a Digital Growth Audit — so you see what's actually broken before spending another dollar. From there you pick one of four honest paths: DIY, train your team, strategy sessions with Chris, or have my agency do it for you. The roadmap is yours to keep either way.
I'm also the author of Digital Marketing for DIYers and host of The Digital Marketing Coach Podcast.
For the bigger conversation — the ownership movement, the book, the podcast, the speaking — that all lives at ChrisHeidlebaugh.com.
25
Years in Digital Marketing
20,000+
Students Taught
200+
5-Star Reviews
5
Years as a Professor
The Educator and Trainer.
I'm not your typical "marketing guru." My academic path didn't start clean. I dropped out of high school, earned my GED, then fought my way through a Bachelor's degree — and eventually a Master's in Computer Science.
I spent 5 years as a college professor teaching technology and digital marketing. Across my career I've trained over 20,000 students — from college freshmen to seasoned business owners.
That background shapes everything I do. I don't just teach tactics; I teach the underlying systems so you can adapt when platforms, algorithms, and tools change. The marketing world will keep shifting. The principles won't.
If you've ever felt like marketing was a black box, I built my career to open it for you.
The Husband, Father, and Follower of Christ.
The reason I do this work isn't strategy. It's people. Specifically, it's the people who have shaped me — and the ones I get to come home to.
I didn't grow up with much. I was raised by a disabled mother. We lived on food stamps and in public housing. I've been divorced. I've started over from zero more than once. Every bit of that shaped how I see business owners who feel like they're carrying the whole thing on their back.
Today I've been married to my wife for 23+ years. She lives with a terminal lung disease, and walking through that with her has reframed everything I think I know about urgency, presence, and what actually matters.
We have a son who is, hands down, my biggest "why." Most of what I build, I build so I can be present for him. And underneath all of it, I'm a follower of Christ — that's the foundation everything else stands on.
I tell you all of this because business is personal. When you trust someone with your marketing, your money, and your growth, you deserve to know who you're trusting. This is who I am.
What I Believe
Good marketing should be simple enough to understand, strong enough to scale, and practical enough to implement.
You don't need more noise. You need a clear strategy, a strong online presence, and systems that help the right customers find you, trust you, and contact you.
The Digital Growth Audit gives owners X-ray vision into their marketing, a prioritized roadmap based on data (not guesswork), and the freedom to choose the right path forward — DIY, hire us, or get coached. Marketing shouldn't be a black box. Your business deserves clarity.
Digital Marketing Coach with Chris Heidlebaugh
Actionable digital marketing strategies for service business owners. No fluff, no jargon — just proven tactics you can implement this week.
Listen now →
Digital Marketing for DIYers
Your step-by-step guide to mastering online marketing — build a results-driven strategy and stop guessing what's working.
Buy on Amazon →Start With a Digital Growth Audit
Get clarity on your marketing before you invest another dollar.
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