Roofing marketing built for real, repeatable demand.
More Booked Jobs for Roofing Companies
If you run a roofing company, you already know most of the market is built around storms, shared leads, and door-knockers — and that's not a business, it's a bet. I help roofing owners build a marketing system that delivers homeowner jobs in calm weather, not just after a hail event.
Why Roofing marketing is different
Roofing is one of the most competitive home-services markets in the country. Every storm brings out-of-town storm-chasers, insurance restoration brokers, and lead resellers — all pushing prices down and lead quality with it.
Most roofing owners are spending heavily on PPC, EagleView, and lead platforms — and can't tell which of those is producing profitable installs versus tire-kicker calls. That's survival mode, not a growth plan.
Own your roofing marketing — don't just rent the results
Whether you run your marketing yourself, train your team to run it, or have someone run it for you, you should always be able to see where your jobs come from and what each one costs. When you can see it, you can plan for the slow seasons instead of getting blindsided by them — and grow on purpose instead of by accident.
How roofing companies actually get more calls
Own the map pack year-round.
Storm-chasers can't beat a local roofer in Google's local results — but only if your Google Business Profile, reviews, and service-area pages are actually built for it.
Win the insurance moment without being a storm-chaser.
When a homeowner has hail damage, they Google a local roofer they can trust. Content that explains the insurance process is the highest-converting thing on most roofing websites — and almost nobody does it well.
Market retail roofs, not just claims.
Insurance work is feast-or-famine. A steady stream of retail replacement jobs — financed, sold on warranty and craftsmanship — smooths the business and protects margin.
Build a reviews engine.
Roofs are a high-trust, high-ticket purchase. A consistent review system on Google, with photos and addresses, outranks any ad campaign over time.
Convert the estimate.
Most roofing leads die between 'we'll send a quote' and the close. A real follow-up sequence — text, email, video — wins the jobs the competitor lets fall through.
Real results
Chris has worked with roofing companies on lead generation, estimate follow-up, and reducing reliance on shared leads. Case studies coming soon — the audit is the fastest way to see where booked jobs are leaving your pipeline.
How it works
- 1
Get your audit.
We find exactly where your booked jobs come from — and where they leak.
- 2
See the full picture.
A clear, no-jargon plan built for your Roofing business.
- 3
Choose how to grow.
Do it yourself, train your team, or have us run it.
Ways to work with Chris on your roofing marketing
Every engagement starts with the audit. After that, you pick the path that fits where your roofing business is right now.
Marketing Audit
A full audit of your roofing website, ads, reviews, and estimate follow-up. You'll see exactly where homeowner jobs and insurance work are being lost in your funnel.
Start with an auditInsourced Marketing Blueprint
Stand up an in-house roofing marketing function — content, ads, reviews, and a real CRM-driven estimate process that stops leads from going cold.
Build your in-house marketingDone-For-You Marketing
Chris's team handles SEO, paid ads, and reviews for your roofing company — built to win retail jobs year-round so you're not betting the business on storms.
Have Chris's team run it1:1 Coaching With Chris
Sit with Chris on the hard calls: agency contracts, lead platforms, sales process, hiring a marketer, or planning your storm vs. retail mix for the next year.
Book a coaching session
Not sure which fits? Compare every way to work with Chris →