Remodeling marketing built for serious homeowners — not tire kickers.
More Booked Jobs for Remodelers & General Contractors
If you run a remodeling or general contracting company, you already know one bad lead can cost you a week of estimates that go nowhere. I help remodeling owners build a marketing system that brings in qualified homeowners with real budgets — not Pinterest browsers who want a $200K kitchen for $40K.
Why Remodeling & General Contracting marketing is different
Remodeling is the longest sales cycle of any home services trade — homeowners research for months, get three to five bids, and choose on trust, portfolio, and process. Your marketing isn't generating a phone call; it's running a 60-to-180-day nurture that ends in a signed contract.
Most remodeling websites are a gallery, a quote form, and a list of services. That's why remodelers get treated like every other contractor in the bid pile. The companies that grow profitably build a marketing system that pre-qualifies on budget, educates on the process, and earns trust before the first site visit.
Own your remodeling & general contracting marketing — don't just rent the results
Whether you run your marketing yourself, train your team to run it, or have someone run it for you, you should always be able to see where your jobs come from and what each one costs. When you can see it, you can plan for the slow seasons instead of getting blindsided by them — and grow on purpose instead of by accident.
How remodeling & general contracting companies actually get more calls
Pre-qualify on budget, every time.
Your website, ads, and intake form should be honest about typical project budgets before the consult is booked. Fewer leads, dramatically higher close rate, and no more half-day estimates for $25K kitchens.
Win the research phase.
Homeowners research remodeling for months. Real project breakdowns, process explainers, and budget guides on your site capture them long before they're ready to call — and you stay top of mind through the whole cycle.
Sell the process, not the photos.
Every remodeler has a gallery. The ones that win show the process: design, selections, schedule, communication, change orders, warranty. Homeowners pay premiums to a contractor whose process they can already see.
Build a reviews and referrals engine.
Remodeling is a referral-and-review trade. A consistent post-project review request on Google plus a real referral system built into your CRM compounds for years.
Niche down — kitchens, baths, additions, whole-home.
Generic 'remodeling and general contracting' competes with everyone. Niching by project type or neighborhood lifts your map pack, your ad efficiency, and your average ticket all at the same time.
Real results
Chris has worked with remodelers and general contractors on lead qualification, content-driven SEO, and reducing time-to-close. Case studies coming soon — the audit is the fastest way to see why your good leads are choosing other contractors.
How it works
- 1
Get your audit.
We find exactly where your booked jobs come from — and where they leak.
- 2
See the full picture.
A clear, no-jargon plan built for your Remodeling & General Contracting business.
- 3
Choose how to grow.
Do it yourself, train your team, or have us run it.
Ways to work with Chris on your remodeling & general contracting marketing
Every engagement starts with the audit. After that, you pick the path that fits where your remodeling & general contracting business is right now.
Marketing Audit
A full audit of your remodeling website, intake process, content, reviews, and ad spend — focused on lead quality and close rate, not lead volume.
Start with an auditInsourced Marketing Blueprint
Install an in-house remodeling marketing function with content, qualification workflows, CRM nurture sequences, and dashboards tied to signed contracts.
Build your in-house marketingDone-For-You Marketing
Chris's team runs SEO, content, paid ads, and reviews for your remodeling business — built to win bigger, more qualified projects, not chase low-ticket bids.
Have Chris's team run it1:1 Coaching With Chris
Strategy sessions for remodelers and GCs: positioning, niching, sales process, hiring a marketer, or fixing how your team handles a 6-month sales cycle.
Book a coaching session
Not sure which fits? Compare every way to work with Chris →