Get More Leads, More Calls, and More Booked Jobs —By Building a Marketing System Your Company Understands and Owns.
Over 12 weeks we install a Marketing Operating System into your company — one your team understands, owns, and improves. Pick the pace: the 12-week Blueprint ($15,000) or the 30-day Accelerator ($20,000) done-with-you sprint. Every engagement includes one location, one marketing lead, and your whole team can attend.
✓ Live coaching included ✓ Lifetime access ✓ Money-back guarantee
Tired of Being Just Another Invoice?
If any of this hits close to home, you're not alone — and you're not stuck.
You're paying $2,000–$10,000/month and can't tell if it's working
A slick salesperson sold you — then handed you off to a junior you've never met
The person managing your account has never set foot in your industry
You're juggling 3 different vendors for SEO, ads, and social — and none of them talk to each other
You can never get anyone on the phone when you actually need help
Every call turns into an upsell for another service you didn't ask for
Your agency sends reports full of jargon designed to confuse you, not inform you
You've switched agencies 2–3 times and the results never change
Your website looks nice but doesn't generate a single lead
You know you should be doing this yourself — but no one will teach you how
You don't need another agency that treats you like a number. You need a system — and one expert who actually picks up the phone.
A Marketing Operating System — Installed Into Your Company
The Insourced Marketing Blueprint isn't a course you watch and forget. It's a 12-week installation of a Marketing Operating System inside your company — built for service business owners who are tired of outsourcing to people who don't understand their business.
Each week, your marketing lead works through a module, ships an asset, and meets live with Chris to make sure the system is being installed — not just studied. By week 12, you have a complete marketing machine running in-house. Need it sooner? The 30-day Accelerator compresses the same install into a done-with-you sprint where we build the assets alongside your team.
See If You QualifyWhat You'll Walk Away With
- A lead-generating website — not a digital brochure
- Local SEO that puts you ahead of competitors
- Paid ads that actually produce ROI
- Email sequences that nurture and close
- A social media system you can maintain in 2 hours/week
- Dashboards so you always know what's working
- A monthly marketing calendar your team can follow
The Math Speaks for Itself
Compare the cost of keeping your agency vs. building your own system.
Typical Agency
$24,000–$120,000/yr
- 12+ months locked into contracts
- Managed by a junior you've never met
- Generic strategies copy-pasted across clients
- You wait weeks for simple changes
- You don't own any of the work
- Results disappear the day you leave
Insourced Marketing Blueprint
From $15,000 one-time
- Start seeing results in 30 days
- Direct access to a coach with 20+ years of experience
- Customized to your business
- Your team owns the system
- Lifetime access to everything
- No monthly fees — ever
That's up to $105,000+ saved in year one alone.
Join service business owners who've already made the switch.
Your Week-by-Week Roadmap
Each module builds on the last — taking you from foundation to full marketing system in 12 weeks.
Know Your Business & Offer
Clarify exactly what you sell, who you serve, and what makes you different. Define your core offer, value proposition, and competitive advantages — because everything else in your marketing depends on getting this right.
Define Your Ideal Customer
Build a detailed profile of your best customer — demographics, pain points, buying triggers, and where they spend time online. Stop marketing to everyone and start speaking directly to the people most likely to buy.
Website That Converts
Turn your website from a digital brochure into a lead-generating machine. You'll optimize your homepage, build landing pages, add clear CTAs, trust signals, and lead capture forms that actually get filled out.
Local SEO & Google Business Profile
Dominate local search results so customers find you first. Set up and optimize your Google Business Profile, build local citations, manage reviews, and implement on-page SEO for your service area.
Content Strategy & Blogging
Create a content engine that builds authority and fuels your SEO. You'll get a monthly content calendar template, blog post frameworks, and a system for turning one piece of content into multiple assets.
Email Marketing & Automation
Build automated email sequences that nurture leads, follow up after inquiries, and keep past customers coming back. Includes welcome series, re-engagement campaigns, and newsletter templates.
Social Media System
Stop posting randomly and start using a repeatable social media framework. Pick the right 1–2 platforms for your business, batch-create content, and build a posting schedule you can actually maintain.
Paid Ads — Google & Meta
Launch targeted ad campaigns that amplify what's already working organically. Learn Google Search Ads, Meta (Facebook/Instagram) ads, budgeting, audience targeting, and how to read results without wasting money.
CRMs, Tools & AI for Your Business
Choose the right CRM and marketing tools for your size and budget. Plus, learn how to use AI to write content, draft emails, build ad copy, and automate repetitive marketing tasks.
Measure, Report & Optimize
Set up dashboards and KPIs so you always know what's working. Build a monthly reporting rhythm, learn which metrics actually matter, and create a system for continuous improvement.
Every Week You Wait, You're Paying Your Agency Instead of Building Your Own System.
Spots are limited because Chris works directly with every company. Don't wait for next quarter.
Apply Now
20+ Years. 500+ Home Service Businesses. One Proven System.
Chris Heidlebaugh is a Digital Marketing Coach with 20+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build marketing systems that produce consistent calls and booked jobs. The Insourced Marketing Blueprint is the distilled playbook from 500+ real client engagements.
This isn't a recorded course you watch alone. Chris shows up live every week to review your work, answer your questions, and make sure the system fits your business.
Why the Smartest Business Owners Are Going In-House
The businesses winning right now aren't outsourcing more — they're taking control.
Stop Bleeding $5K–$10K/Month
A trained team member with the right system costs a fraction of what you're paying your agency — and they actually understand your business.
Never Be Held Hostage Again
When you own the knowledge and the system, no vendor can hold your marketing hostage. Switch providers without losing the system.
Move at the Speed of Your Business
Need a landing page tomorrow? Change ad copy today? Your team does it in hours, not weeks.
Your Team Hears Customers Daily
In-house teams know the real objections, the real questions, and the real language your customers use. Agencies guess.
Build an Asset, Not a Rental
Every blog post, email sequence, and ad you create stays with your business forever. You're building equity.
Scale Without Scaling Costs
The system works whether you're doing $500K or $5M. Add team members as you grow — not more agencies.
This Works for Your Industry
The Insourced Marketing Blueprint has been battle-tested across dozens of home service industries. If you rely on local leads and repeat customers, this system was built for you.
Don't see your industry? The system works for any service business that needs local leads. Get in touch to learn more.
This Is For You If…
- You're done writing checks to agencies that don't deliver
- You have (or will hire) someone to own marketing day-to-day
- You want a proven system — not random tips from YouTube
- You're ready to invest in a long-term competitive advantage
- You want to understand your numbers and own your pipeline
This Is NOT For You If…
- You want someone else to do everything for you
- You're looking for a magic bullet or overnight results
- You're not willing to dedicate 3–5 hours/week
- You don't have at least one person to execute the system
- You think marketing is a cost, not an investment
"The Insourced Marketing Blueprint paid for itself in the first month. We hired a marketing coordinator and she was up and running in two weeks using the templates and checklists. We're generating more leads now than we ever did with our agency."
David Ruiz
Landscaping Company Owner
Not Another Course. A Guided System With an Expert by Your Side.
You're not watching pre-recorded videos alone. You get a private portal, weekly worksheets, and Chris on a live call every single week making sure you're implementing — not just learning.
1. Log Into Your Portal
Each week, a new module unlocks with video training, downloadable worksheets, templates, and checklists tailored to service businesses.
2. Do the Work
Follow the step-by-step instructions to implement that week's module in your business. No guesswork — just execution.
3. Get Live Coaching
Jump on a weekly Zoom call with Chris to review your work, get feedback, and make sure the system is dialed in for your specific business.
The Honest Question
“Why not just find a better agency?”
Fair question. You can — and some owners should. Here's the honest answer about why that path keeps failing for most home service businesses.
Agencies churn — and your assets walk out the door.
When the agency leaves (or you fire them), logins, content, ad accounts, and tracking often go with them. You start over from zero.
$24K–$120K/yr forever vs. $15K once.
A typical home service agency retainer runs $2K–$10K per month — every month — and you still don't own the system. The Blueprint is one-time, plus an in-house person who works for you.
Even if you keep your agency, someone has to read the reports.
If nobody on your team understands what's working, you can't hold the agency accountable. The Blueprint trains that person — owner, office manager, or new hire.
Live coaching, not a recorded course.
12 weeks of live weekly Zoom calls with Chris — not a $497 video library you'll never finish. You get questions answered in real time, on your business, every week.
Confidence, Clarity & an Expert in Your Corner
Stop depending on agencies that don't understand your business. For less than what most agencies charge in 2–3 months, you'll have a marketing system that lasts forever.
Insourced Marketing Blueprint
Install a Marketing OS over 12 weeks
- Full 12-week curriculum with video lessons
- Live weekly coaching sessions with Chris
- Private student portal + worksheets & templates
- Marketing OS assets your team builds and owns
- Lifetime access to all materials & updates
- Money-back guarantee after 3 modules
$15,000 one-time
Per company · one location · one marketing lead · team can attend
Apply for the 12-Week BlueprintMarketing OS Accelerator
We build your Marketing OS alongside your team in 30 days
- Everything in the 12-week Blueprint, compressed to 30 days
- Chris + team build the assets alongside your marketing lead
- Dedicated build-week sprints (website, SEO, ads, follow-up)
- Direct Slack/voxer access to Chris during the sprint
- Ship the OS in one month — start producing leads immediately
- Lifetime access to all materials & updates
$20,000 one-time
Per company · one location · one marketing lead · team can attend
Apply for the 30-Day AcceleratorIncluded with every engagement
One location · One marketing lead · Team can attend every session
Need more locations, additional trainees, or custom implementation? Mention it on your application — we'll quote add-ons.
Want à-la-carte time with Chris instead? Strategy Sessions are $1,500/hr →
Questions You Might Be Asking
How much should I be spending on marketing?
Most agencies charge $2,000–$10,000/month — that's $24,000–$120,000 per year for work you don't own. The Insourced Marketing Blueprint is a one-time $15,000 investment that pays for itself in 2–3 months and keeps delivering for years.
Do I need to do the audit first?
Strongly recommended. The Digital Growth Audit identifies your specific gaps so we can customize the program to your actual needs — not generic advice.
Is this just a course I watch alone?
No — Chris shows up live every week on Zoom. You're not watching pre-recorded videos in isolation. This is a guided, hands-on system with real coaching.
What if it doesn't work for my business?
Complete the first 3 modules. If you don't feel the system is right for your business, you get a full refund. No questions asked.
I don't have a marketing person yet.
That's fine. Many clients go through the program themselves, then hand the system to a marketing coordinator they hire during or after the 12 weeks.
What happens after the 12 weeks?
You keep lifetime access to everything — all materials, templates, and future updates. If you want continued support, graduates can join ongoing consulting at $1,500/hr Strategy Sessions, cancel anytime.
How much time does this take per week?
Plan for 3–5 hours per week: watching the module, completing the worksheet, and attending the live session. It's designed for busy business owners.
Why not just hire someone or figure it out myself?
You could — and spend 6–12 months of trial and error. Or you can follow a proven system built by Chris Heidlebaugh, a Digital Marketing Coach with 20+ years of experience helping home service businesses, and be up and running in 12 weeks.
Your next step
Took the Marketing Scorecard? Here's the path forward.
The scorecard tells you where you stand. The audit tells you why. This page is where you act on it.
- 1
Free Scorecard
Two minutes. See how your marketing scores across 7 categories.
Take the scorecard - 2
$497 Audit
30-min personalized video + 90-day roadmap. Yours to keep.
Book My Audit - You are here3
Train Your Team
Over 12 weeks (or 30 days, done-with-you) we install a Marketing Operating System your team owns and runs.
Recommended next step
Not sure where to start?
Every engagement starts with the $497 Digital Growth Audit — a 30-min personalized video walkthrough of your real business and a written 90-day action roadmap. Then pick the fit: install your Marketing OS (12-week Blueprint or 30-day Accelerator), strategy sessions with Chris, or Done-For-You.
You've Read This Far. You Know the Status Quo Isn't Working.
12 weeks from now, you could have a complete marketing system running in-house — or you could still be writing that monthly check to your agency. The choice is yours.
Apply Now — Limited Spots Available✓ Money-back guarantee ✓ Payment plans available ✓ Live coaching included