Insourced Marketing Blueprint
Over 12 weeks we install a Marketing Operating System into your company — one your team understands, owns, and improves. Pick the pace: the 12-week Insourced Marketing Blueprint ($15,000) or the 30-day Marketing OS Accelerator ($20,000) done-with-you sprint. Every engagement includes one location, one marketing lead, and your whole team can attend.
The status quo
If any of this hits close to home, you're not alone — and you're not stuck.
You're paying $2,000–$10,000/month and can't tell if it's working
A slick salesperson sold you — then handed you off to a junior you've never met
The person managing your account has never set foot in your industry
You're juggling 3 different vendors for SEO, ads, and social — and none of them talk to each other
You can never get anyone on the phone when you actually need help
Every call turns into an upsell for another service you didn't ask for
Your agency sends reports full of jargon designed to confuse you, not inform you
You've switched agencies 2–3 times and the results never change
Your website looks nice but doesn't generate a single lead
You know you should be doing this yourself — but no one will teach you how
You don't need another agency that treats you like a number. You need a system — and one expert who actually picks up the phone.
Two ways to install it
Same Marketing Operating System, two delivery models. Both include live coaching, lifetime access, and one marketing lead trained by Chris.
The 12-week done-with-you program. Your marketing lead ships one module a week with live coaching from Chris — building a system your team owns.
Who it's for
Owners with a marketing lead (or an owner-operator) who can commit 3–5 hrs/week and want to build the system alongside the team over 12 weeks.
Key outcomes
$15,000 one-time
Apply — Insourced Marketing BlueprintThe same system, compressed. Chris and his team build the assets alongside your marketing lead in 30 days — so you start producing leads immediately.
Who it's for
Teams that need leads now and want Chris + his team building the assets alongside your lead in a fast, done-with-you 30-day sprint.
Key outcomes
$20,000 one-time
Apply — Marketing OS AcceleratorOne location · One marketing lead · Team can attend every session · Application reviewed by Chris before any payment.
The program
The Insourced Marketing Blueprint isn't a course you watch and forget. It's a 12-week installation of a Marketing Operating System inside your company — built for service business owners who are tired of outsourcing to people who don't understand their business.
Each week, your marketing lead works through a module, ships an asset, and meets live with Chris to make sure the system is being installed — not just studied. By week 12, you have a complete marketing machine running in-house. Need it sooner? The 30-day Accelerator compresses the same install into a done-with-you sprint where we build the assets alongside your team.
See If You QualifyDeliverables
Rent vs. own
Compare the cost of keeping your agency vs. building your own system.
$24,000–$120,000/yr
From $15,000 one-time
That's up to $105,000+ saved in year one alone.
Join service business owners who've already made the switch.
Four phases, 12 modules over 12 weeks — each one builds on the last, taking you from foundation to a full marketing system your team owns.
Phase 01
Foundation
Clarify what you sell and who you serve.
Phase 02
Build
Install the channels that produce leads.
Phase 03
Amplify
Pour fuel on what's already working.
Phase 04
Own
Make the system run without you.
Free Download
All 12 weeks, four phases, what every week includes, and who the program is built for — in one printable page-pair you can share with your team.
A scannable breakdown of what each phase delivers, the outcomes your team walks away with, and the weekly time to expect.
Total program: 12 weeks · roughly 3–5 hrs/week — designed to fit around a full-time team.
Limited cohort
Spots are limited because Chris works directly with every company. Don't wait for next quarter.
Apply Now
Who you're learning from
Chris Heidlebaugh is a Digital Marketing Coach with 20+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build marketing systems that produce consistent calls and booked jobs. The Insourced Marketing Blueprint is the distilled playbook from 500+ real client engagements.
This isn't a recorded course you watch alone. Chris shows up live every week to review your work, answer your questions, and make sure the system fits your business.
The shift
The businesses winning right now aren't outsourcing more — they're taking control.
A trained team member with the right system costs a fraction of what you're paying your agency — and they actually understand your business.
When you own the knowledge and the system, no vendor can hold your marketing hostage. Switch providers without losing the system.
Need a landing page tomorrow? Change ad copy today? Your team does it in hours, not weeks.
In-house teams know the real objections, the real questions, and the real language your customers use. Agencies guess.
Every blog post, email sequence, and ad you create stays with your business forever. You're building equity.
The system works whether you're doing $500K or $5M. Add team members as you grow — not more agencies.
The Insourced Marketing Blueprint has been battle-tested across dozens of home service industries. If you rely on local leads and repeat customers, this system was built for you.
Don't see your industry? The system works for any service business that needs local leads. Get in touch to learn more.
Still need to fill the seat first? Read the guide to hiring an in-house marketing manager (pay ranges, role levels, 90-day ramp) or grab the contractor marketing manager job description template.
Good fit
Not a fit
The Insourced Marketing Blueprint paid for itself in the first month. We hired a marketing coordinator and she was up and running in two weeks using the templates and checklists. We’re generating more leads now than we ever did with our agency.
David Ruiz
Landscaping Company Owner
Verified Insourced Marketing Blueprint GraduateYou're not watching pre-recorded videos alone. You get a private portal, weekly worksheets, and Chris on a live call every single week making sure you're implementing — not just learning.
Each week, a new module unlocks with video training, downloadable worksheets, templates, and checklists tailored to service businesses.
Follow the step-by-step instructions to implement that week's module in your business. No guesswork — just execution.
Jump on a weekly Zoom call with Chris to review your work, get feedback, and make sure the system is dialed in for your specific business.
The Honest Question
Fair question. You can — and some owners should. Here's the honest answer about why that path keeps failing for most home service businesses.
When the agency leaves (or you fire them), logins, content, ad accounts, and tracking often go with them. You start over from zero.
A typical home service agency retainer runs $2K–$10K per month — every month — and you still don't own the system. The Insourced Marketing Blueprint is one-time, plus an in-house person who works for you.
If nobody on your team understands what's working, you can't hold the agency accountable. The Insourced Marketing Blueprint trains that person — owner, office manager, or new hire.
12 weeks of live weekly Zoom calls with Chris — not a $497 video library you'll never finish. You get questions answered in real time, on your business, every week.
Investment
Stop depending on agencies that don't understand your business. For less than what most agencies charge in 2–3 months, you'll have a marketing system that lasts forever.
Install a Marketing OS over 12 weeks
$15,000 one-time
Per company · one location · one marketing lead · team can attend
Apply for the 12-Week BlueprintWe build your Marketing OS alongside your team in 30 days
$20,000 one-time
Per company · one location · one marketing lead · team can attend
Apply for the 30-Day AcceleratorIncluded with every engagement
One location · One marketing lead · Team can attend every session
Need more locations, additional trainees, or custom implementation? Mention it on your application — we'll quote add-ons.
Want à-la-carte time with Chris instead? Strategy Sessions are $1,500/hr →
Time, fit, and outcomes. Here's exactly what the 12 weeks demand — and what you walk away with.
How much of your week this really takes — and what happens if life gets in the way.
Plan for 3–5 hours per week: one module video, one worksheet or checklist, and the live coaching call. It's built for busy owners and team members who still have a business to run — not a full-time course load.
Modules unlock weekly on purpose, so you implement before moving on — not binge-watch and forget. You keep lifetime access, so faster teams revisit early modules anytime. The 12-week pace is what produces a system that actually runs, not a binder of notes.
You won't lose anything. Every call is recorded and every module stays in your portal. Chris adjusts coaching to your pace, and most teams catch up within a week. Lifetime access means there's no penalty for taking it at your real-world speed.
Who should take it, whether you have a marketing person yet, and what 'ready' looks like.
The owner plus one implementer works best. That implementer can be a marketing coordinator, an office manager, or a tech-savvy family member. They get the hands-on training; the owner learns to read reports and hold the system accountable.
Yes — it's one of the most common paths. Many owners go through the program themselves, build the system, then hand it to a coordinator they hire during or after the 12 weeks. The Insourced Marketing Blueprint includes hiring guidance and the SOPs a new hire steps into on day one.
That's the core promise. With the templates, checklists, and 12 weeks of live coaching, a non-marketer implements confidently — SEO, Google Business Profile, Google Ads, lead capture, email, and reporting. They won't be an expert on day one; they'll be running a proven system.
It's built for U.S. home service companies, typically $500K–$5M in revenue. The application and the $497 audit surface a fit mismatch before any $15K payment — so if your business is outside that, you'll know before you commit.
What you'll have at the end, when leads show up, and what happens if it doesn't land.
A marketing system your team owns and runs: an optimized Google Business Profile, on-page local SEO, paid lead generation you control, a lead-capture and email follow-up flow, and the dashboards to read it all. You're not renting any of it — when you stop paying anyone, it keeps running.
Most teams see early wins in weeks 3–6 — Google Business Profile optimizations and on-page SEO are the fastest. Compounding gains arrive in weeks 6–12 as ads, content, and email sequences come online. The audit tells you which lever moves fastest for your specific business.
Every engagement starts with an application and a conversation, so Chris only accepts companies he believes the system will fit. The $497 audit further de-risks fit before the $15K program. There are no refunds once coaching begins, because the training, live feedback, and assets are delivered as we go.
You keep lifetime access to all materials, templates, and future updates. If you want continued support, graduates can book $1,500/hr Strategy Sessions for as long as they're helpful — cancel anytime, no contract.
Every phase produces something your team keeps: a checklist, a template, a calendar, an SOP. Here's the before-and-after for the six deliverables owners point to most.
Audit → Week 1
Before
No shared view of what's working. Every decision is an opinion.
After
A scored baseline across rankings, conversion, reviews, and AI visibility — reviewed on video.
Deliverable: Recorded audit walkthrough + scored baseline sheet
Weeks 2–3
Before
Thin profile, wrong categories, no service areas, photos from 2019.
After
Fully built profile with services, service areas, weekly posts, and Q&A your team maintains.
Deliverable: GBP optimization checklist + weekly posting calendar
Weeks 4–5
Before
Traffic arrives and leaves. Phone number buried, no clear next step.
After
Rewritten service pages with one obvious action, call tracking, and forms that actually fire.
Deliverable: Page-by-page conversion punch list + rewritten templates
Weeks 6–7
Before
Reviews trickle in when someone remembers to ask.
After
A request sequence tied to job completion, plus response templates your CSR runs daily.
Deliverable: Review request SOP + response template library
Weeks 8–11
Before
Invisible when a homeowner asks ChatGPT for a contractor near them.
After
Entity, schema, and answer-first content built so AI tools cite you by name.
Deliverable: Entity/schema checklist + answer-content briefs
Week 12
Before
Marketing lives in the owner's head — or in an agency's dashboard.
After
A written weekly operating rhythm your team executes without you or a retainer.
Deliverable: 90-day plan, weekly scorecard, and role-based SOPs
The audit is where every one of these starts — it tells us which artifacts your business needs first.
Start With Your $497 AuditSo, what do you do now?
The scorecard told you where you stand. Now you have a choice — including the two most business owners pick by default. Here's the real trade-off for each.
Keep the audit and keep running things exactly as you are today.
If you're already booked solid and profitable, stay the course — no change needed.
On-demand training, templates, and Ask-Chris Q&A. $197/mo, cancel anytime.
Join DIY MarketingGet the $497 AuditInstall a Marketing Operating System your team owns and runs — 12 weeks or a 30-day done-with-you sprint.
Your chosen pathGet the $497 AuditFull-service marketing from our agency — SEO, content, reporting. From $3,000/mo after the audit.
Request a QuoteGet the $497 AuditNot sure which fits? The $497 Digital Marketing Audit tells you exactly which one — and why.
Quick questions about the audit
A 30-minute personalized video walkthrough of your website, technical SEO, Google Business Profile, local and AI search rankings, reviews, competitors, and public social presence — what's working, what's broken, where you're losing leads, and the biggest opportunities. It's all done from what's publicly visible, so you never hand over passwords or account access.
You receive your prioritized 90-day action roadmap alongside the video walkthrough in your inbox within 5 business days of acceptance and payment. It's yours to keep — implement it yourself, hand it to your team, or have us run it.
After your $497 payment clears, you're sent straight to a short intake form so Chris can tailor the audit to your real business — your website, your city, and your biggest concerns. Once you submit, Chris records your walkthrough and roadmap, and you get a confirmation email with a link to track your audit status.
That's a great outcome — and you still get the full $497 value. Chris isn't here to invent problems or manufacture urgency, so if everything's solid, the audit confirms exactly what's working and why, points out the few things worth tuning to squeeze out more, and hands you a 90-day roadmap focused on protecting and compounding what you've built rather than fixing what isn't broken. You get the same 30-minute video walkthrough, the same prioritized roadmap, and the same plain-English explanation of where you stand — just with a 'keep doing this' verdict instead of a 'fix this' list. Either way you leave with confidence and clarity, not a sales pitch.
Because a PDF can bury the real issues behind charts and jargon and leave you more confused than you started. Chris records a live walkthrough so you can see, with your own eyes, exactly what's broken, where leads are leaking, and the specific fixes that would move the needle — not a confusing report you have to decode. It's the difference between reading a diagnosis and watching the doctor walk you through it.
Ready? Buy the $497 audit and Chris gets to work.
Every engagement starts with the $497 Digital Growth Audit — a 30-min personalized video walkthrough of your real business and a written 90-day action roadmap. Then pick the fit: install your Marketing OS (12-week Blueprint or 30-day Accelerator), strategy sessions with Chris, or Done-For-You.
The decision
12 weeks from now, you could have a complete marketing system running in-house — or you could still be writing that monthly check to your agency. The choice is yours.
Apply Now — Limited Spots Available✓ Application reviewed personally by Chris ✓ Payment plans available ✓ Live coaching included
Free Training
Watch, listen, or read. Same coaching, organized by topic so you can fix the thing that's actually costing you jobs.
