Free Downloads
Every free download in one place76+ printable checklists, worksheets & calculators
Free
Scorecards, checklists & worksheets
The core tool library. Use each one on the page, or download the branded PDF and bring it to your next marketing meeting.
Scorecard · 19 points · 2 pages
The Home Service Marketing Scorecard™
The eight numbers every home service owner should know before the 10th of every month.
Get itChecklist · 22 points · 2 pages
The "Is My Marketing Agency Doing a Good Job?" Checklist
Twenty-two questions that separate an agency doing real work from one sending you a pretty report.
Get itChecklist · 25 points · 3 pages
The 25-Point Home Service Website Checklist
Twenty-five things a home service website needs before you spend another dollar sending traffic to it.
Get itWorksheet · 24 points · 3 pages
The Home Service Marketing Budget Worksheet
How much to spend, and where to put it, based on your revenue and growth goal.
Get itChecklist · 26 points · 3 pages
The Marketing Asset Ownership Checklist
Every account your marketing runs on, and who actually controls it.
Get itFree
Calculators
Type your numbers in, get the answer, download a one-page PDF of the result. No email needed.
Calculator · instant PDF
Cost Per Lead & Cost Per Job Calculator
What is a lead actually costing me — and what is a booked job costing me?
Get itCalculator · instant PDF
Home Service Marketing Budget Calculator
How much should I be spending on marketing?
Get itCalculator · instant PDF
Lead Goal Calculator
How many leads a month do I need to hit my revenue goal?
Get itFree
Bad vs good marketing checklists
Each Good vs Bad training page includes a trade-aware checklist: what bad marketing looks like on the left, what to do instead on the right, and the order to fix it in.
Checklist · per trade
Website: bad vs good checklist
The bad-marketing signs and the good-marketing fixes for your website, plus the interactive before/after teardown.
Get itChecklist · per trade
Google Ads: bad vs good checklist
The bad-marketing signs and the good-marketing fixes for your Google Ads account, plus the interactive before/after teardown.
Get itChecklist · per trade
Google Business Profile: bad vs good checklist
The bad-marketing signs and the good-marketing fixes for your Google Business Profile, plus the interactive before/after teardown.
Get itChecklist · per trade
Social media: bad vs good checklist
The bad-marketing signs and the good-marketing fixes for your social feed, plus the interactive before/after teardown.
Get itChecklist · per trade
AI content: bad vs good checklist
The bad-marketing signs and the good-marketing fixes for your AI-written content, plus the interactive before/after teardown.
Get itChecklist · per trade
Reviews: bad vs good checklist
The bad-marketing signs and the good-marketing fixes for your review profile, plus the interactive before/after teardown.
Get itFree
Checklists by trade
A checklist for all 48 trades covering the website, lead generation, business strategy, and marketing basics for that specific trade.
Checklist · by trade
Garage Door Repair marketing checklist
Garage door work is bought in a panic — the door is stuck, the car is trapped, and the customer calls whoever looks closest and most legitimate. Almost every difference below is about being findable and callable in that moment.
Get itChecklist · by trade
HVAC marketing checklist
HVAC demand swings with the weather and with replacement season. The winning setup captures the emergency call in July and still nurtures the $12,000 system replacement in October.
Get itChecklist · by trade
Plumbing marketing checklist
Plumbing is the purest speed-to-lead trade there is. The company that answers first usually wins the job, so the marketing job is to shorten every step between panic and phone call.
Get itChecklist · by trade
Electrical marketing checklist
Electrical buyers are risk-averse. License numbers, insurance, and real technician photos do more for conversion here than any clever headline.
Get itChecklist · by trade
Roofing marketing checklist
Roofing has the highest ticket and the loudest competition. Storm chasers flood the market after every hail event, so your marketing has to signal permanence and local accountability.
Get itChecklist · by trade
Foundation Repair marketing checklist
Foundation work is a fear purchase with a long research window. Education wins here: the company that explains cracks, causes, and options tends to get the inspection.
Get itChecklist · by trade
Siding marketing checklist
Siding demand shows up as storm-damage claims plus retail curb-appeal replacements. At the moment of search the customer is researching material options or reacting to visible damage — so every comparison below is really about being findable, believable, and easy to contact in that moment.
Get itChecklist · by trade
Gutters marketing checklist
Gutters demand shows up as seasonal cleaning and guard installs plus storm-damage repairs. At the moment of search the customer is watching water overflow and searching for someone available this week — so every comparison below is really about being findable, believable, and easy to contact in that moment.
Get itChecklist · by trade
Windows & Doors marketing checklist
Windows & Doors demand shows up as planned replacement projects with in-home estimates. At the moment of search the customer is comparing brands and discounts after seeing national advertising — so every comparison below is really about being findable, believable, and easy to contact in that moment.
Get itFree
Self-checks by problem
Start from the symptom instead of the channel: each page includes a self-check you can run today and an ordered fix list you can download.
Self-check · fix order
I'm not showing up in Google Maps
See why home service companies miss the Google map pack. Drag a slider across a neglected Google Business Profile and one built to rank, then fix yours with the same checks.
Get itSelf-check · fix order
My website gets traffic but no calls
Compare a typical contractor template site with a layout built to convert. See the phone placement, headline, trust row, and form that turn home service traffic into booked calls.
Get itSelf-check · fix order
I'm wasting money on Google Ads
See the difference between an ad that burns budget and an ad plus landing page pair that books jobs for home service companies. Interactive before and after comparison.
Get itSelf-check · fix order
My reviews are hurting me
Compare an ignored review profile with one where owner replies sell. See how home service companies turn a one-star review into their strongest trust asset.
Get itSelf-check · fix order
My AI content isn't ranking
See AI-written contractor copy next to the same draft edited by someone who does the work. Learn what experience, pricing, and specifics do for rankings and conversions.
Get itSelf-check · fix order
My agency isn't delivering
Compare the marketing assets a good agency leaves you with against the typical version. Ownership, reporting, and lead tracking checks for home service business owners.
Get itSelf-check · fix order
How do I know if my website is bad?
A plain-language self-check for home service websites, plus a good vs bad comparison you can drag. Judge your own site in ten minutes without hiring anyone.
Get itSelf-check · fix order
My phone stopped ringing
Calls dropped off with no obvious reason. Work through the usual causes in order — visibility, website, tracking, seasonality — with good vs bad examples.
Get itFree
Questions about the downloads
Short answers before you hand over an email address.
Are these downloads really free?
Yes. Every checklist, worksheet, and scorecard on this page is free. The tool-library PDFs and the training checklists ask for an email so the file can be sent and so you get the follow-up; the calculators need nothing at all.
What format are the downloads in?
Printable PDFs, two to four pages each, built to be filled in by hand in a marketing meeting. No 60-page ebooks and no software to install.
Which download should a home service owner start with?
Start with the Home Service Marketing Scorecard to see where you stand, then the 25-Point Website Checklist if your site is not producing calls, or the agency checklist if you already pay someone every month.
