Security & smart home marketing built around local trust.
More Booked Jobs for Home Security & Automation Installers
If you install home security, cameras, and smart-home automation, you already know you're up against ADT, SimpliSafe, and Ring's DIY ads. I help local installers build a marketing system that wins on local trust, custom installs, and ongoing service — three things the national brands can't actually deliver.
Why Home Security & Automation marketing is different
Home security and automation is one of the only trades where the customer's biggest competitor is a DIY box from Amazon. The local installers who grow profitably sell custom integration, professional monitoring, and a real human you can call — not just hardware.
Most security installer websites read like product brochures (cameras, sensors, panels). The opportunity is to sell the design, the install quality, and the long-term service relationship that the DIY brands can never match.
Own your home security & automation marketing — don't just rent the results
Whether you run your marketing yourself, train your team to run it, or have someone run it for you, you should always be able to see where your jobs come from and what each one costs. When you can see it, you can plan for the slow seasons instead of getting blindsided by them — and grow on purpose instead of by accident.
How home security & automation companies actually get more calls
Sell the integration, not the hardware.
Anyone can buy a camera. The reason a homeowner picks you is custom integration with door locks, lighting, garage, and HVAC. That's the story your marketing has to tell.
Win local + brand-comparison search.
'Home security installer near me', 'ADT alternative [city]', 'smart home installer'. GBP and comparison content beat the national brands' generic landing pages.
Recurring monitoring is the real business.
Install is one-time revenue. Monthly monitoring is what compounds. The marketing has to position the relationship around ongoing service, not a one-shot purchase.
Stack reviews with named neighborhood references.
Security is hyper-local trust. A review from a named homeowner in the same zip code closes a new customer faster than any national-brand ad.
Builder + custom-home channel partnerships.
Custom home builders and remodelers need a security/automation partner. The installers who win this channel get installed by default on every new build.
Real results
Chris has coached security and smart-home installers on positioning against national brands, monitoring sales, and builder partnerships. Case studies coming soon — the audit is the fastest way to find what's costing you the install.
How it works
- 1
Get your audit.
We find exactly where your booked jobs come from — and where they leak.
- 2
See the full picture.
A clear, no-jargon plan built for your Home Security & Automation business.
- 3
Choose how to grow.
Do it yourself, train your team, or have us run it.
Ways to work with Chris on your home security & automation marketing
Every engagement starts with the audit. After that, you pick the path that fits where your home security & automation business is right now.
Marketing Audit
A full audit of your security/smart home website, GBP, ads, and consult flow — focused on positioning against national brands and growing monitoring.
Start with an auditDIY Marketing Training
Self-paced training for security installers who want to learn local SEO and lead capture themselves before hiring an agency.
Learn DIY marketingInsourced Marketing Blueprint
Install an in-house marketing function with a monitoring-sales funnel, builder partnership system, and dashboards tied to monthly recurring revenue.
Build your in-house marketing1:1 Coaching With Chris
Strategy sessions for security/smart home owners: positioning, monitoring sales, builder channel, or fixing your current agency relationship.
Book a coaching session
Not sure which fits? Compare every way to work with Chris →