Digital Marketing Coach
Stop guessing with your marketing.Start owning it.
I help home service company owners see the truth about their marketing — what's working, what's wasting money, what to fix.
More Leads · More Calls · More Booked Jobs
90-day roadmap is yours to keep — zero obligation. Or grab free resources →
Specializing in HVAC, plumbing, electrical, roofing, landscaping, garage door — and local service businesses.
As Seen On
Featured via syndicated press coverage.
Sound Familiar?
You Built This. Owners Like You Deserve Marketing That Isn't a Black Box.
What you're dealing with
The phone isn't ringing the way it used to.
You're spending real money on websites, SEO, and ads, and you can't tell what's actually producing leads and what's just lighting cash on fire.
How it makes you feel
It feels like you're being taken advantage of.
Reports look busy. Promises sound smart. But you can't tell if the agency, the ads, or your website is the problem, and asking questions makes you feel like the dumb one.
Why it matters
You built this. You deserve to own how it grows.
A real home service business shouldn't depend on a vendor nobody on your team can hold accountable. You should be able to see your marketing, understand it, and control it.
You don't need another black-box pitch. You need a coach who can show you what's broken and teach you how to own the fix.
Show Me What's Broken - $497Which Path Is Right For You?
You don't have to do your own marketing. But you have to understand it.
All four ways to work together start with the same $497 audit — so you know what you're fixing before you spend another dollar. Then pick the fit for your business.
DIY on a budget
Learn at your own pace.
Templates, training, and checklists to run lean and smart — without a big up-front investment. $197/mo, cancel anytime.
Train your team
Train your team to own it.
We train you or your in-house coordinator over 10 weeks with live weekly coaching, so your team runs the marketing — not an agency.
Coach me 1-on-1
Get a senior set of eyes.
60-minute strategy sessions to evaluate your agency, plan a quarter, or solve a stuck problem. $1,000 per session, no retainer.
Done for you
Hand it to my agency.
We implement the audit roadmap for you — SEO, Google Ads, content, email, reporting. From $3,000/mo, audit required.
Free 2-Minute Diagnostic
Owners — Find Out Exactly Where Your Marketing Stands. In 2 Minutes.
10 questions. A personalized score. A clear diagnosis and the exact next step to fix it. No call required.
- Your score from 0–100 across 10 marketing categories
- A plain-English diagnosis of where the leaks are
- The single best next step for your business — not a generic checklist
Takes ~2 minutes. Get your score and next step instantly.
Proven Results
Here's What Happens When Owners Stop Guessing
25+
Years In Digital Marketing
In the trenches with home service businesses since the early days of the web
500+
Home Service Businesses Helped
Coached, audited, or trained to own their marketing — across every major trade
100+
Podcast Episodes
Digital Marketing Coach Podcast — practical lessons from real owners and operators
#1
Amazon Best-Seller
Category best-seller — the playbook home service owners actually finish
*Results vary. Past performance does not guarantee future outcomes. Individual results depend on factors including market, effort, and implementation.
How It Works
A Clear Path From Confusion to Predictable Leads
Three steps. No guesswork. You stay in control.
1. Diagnose
You get a personalized 30-minute video walkthrough of your real website, SEO, ads, social media, and rankings — plus a 15-minute Zoom debrief call and a prioritized 90-day roadmap.
30-min video audit • 15-min Zoom call
2. Decide Your Path
After your audit, pick the level of support that fits your goals and budget.
Fix It Yourself
DIY membership — $197/mo
Train My Team
10-week Blueprint with live coaching
Coach Me 1-on-1
$1,000 strategy session, no retainer
Hire Us
Done-for-you, from $3,000/mo
3. Execute
You'll have a clear system, measurable results, and an expert in your corner. No more wasted spend.
Ongoing support available
Built for Home-Service Owners Who Want Marketing That Actually Works
Contractors, roofers, plumbers, HVAC, electricians, landscapers, cleaners, remodelers, pest control, real estate service providers — if your business runs on calls, estimates, and booked jobs, this is for you.
- You're spending on marketing but the phone still isn't ringing
- Your agency gives you reports but no booked jobs to show for it
- You want to rank higher on Google and get more local leads
- You're the best in your trade — but marketing feels like a second job
If this sounds like you, the audit is your first step.
Get your auditWhat I Help With
Everything an Owner Needs to Get Found, Get Trusted, and Get Hired
Good marketing should be simple enough to understand, strong enough to scale, and practical enough to implement.
Industries We Serve
Marketing Built for Your Trade
Pick your industry to see the exact playbook for getting more calls and booked jobs.
Don't see your trade? Get in touch →
After Your Audit, Choose How You Want to Own It
Digital Growth Audit
$497
30-min personalized video walkthrough of your website, SEO, ads, and social — plus a 15-min Zoom debrief and a 90-day prioritized action plan. This is how every engagement begins.
- Website & SEO review
- Ad account analysis
- Funnel gap assessment
- Competitor snapshot
- Written roadmap + priority list
Insourced Marketing Blueprint
Train your team to run marketing in-house with a complete system of templates, checklists, and step-by-step training — no black-box dashboards required.
Explore Insourced Marketing BlueprintDone-For-You
We implement your audit roadmap for you. Managed SEO, content, email, and more — executed by our team so you can focus on your business.
Explore Done-For-YouDone-With-You Coaching
We work directly with you or your team. Weekly coaching, live implementation support, and accountability until it's running smoothly.
Explore Done-With-You CoachingHome Service Business Owners Who Got Clarity
"Chris is the real deal. He doesn't just teach marketing — he teaches you how to think about your business. The clarity I got in one session with him was worth more than years of agency retainers."
Steve D.
Business Owner
"Working with Chris transformed how we approach our marketing. He gave us a roadmap we could actually follow."
Tahan C.
Business Owner
"Chris cuts through the noise. Practical, honest, and the strategies actually move the needle."
Andrew U.
Business Owner
"I finally understand my own marketing. Chris empowers you instead of keeping you dependent."
Anna W.
Business Owner
"The Insourced Marketing Blueprint changed everything for our business. Best decision we made this year."
Maira E.
Business Owner
Hi, I'm Chris Heidlebaugh.
I've spent 20+ years in digital marketing — from Fortune 500 boardrooms to local plumbers, roofers, HVAC companies, and contractors. Today my focus is helping home service business owners take control of their online presence: more calls, better leads, more booked jobs. No confusing tactics, no black-box retainers, no tools that don't produce results.
Read my full story
Digital Marketing for DIYers
Take control of your digital marketing and grow your business without black-box retainers or guesswork. This step-by-step guide covers the essentials of online marketing — empowering you to build a strong, results-driven strategy for your business.
Buy on AmazonCommon Questions
Everything You Need to Know Before Getting Started
How much does the audit cost?+
What if I'm already working with an agency?+
Do I have to buy anything after the audit?+
How long before I see results?+
What happens after the audit?+
Is this right for my industry?+
What makes this different from hiring an agency?+
Still have questions? Reach out directly — we're happy to help.
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Subscribe NowGet Clarity on Your Marketing — Starting This Week
You'll get a personalized video audit of your real marketing — then a Zoom call to walk through the roadmap. Most clients recover the cost in the first month.
Book Your Digital Growth Audit