Marketing built for deck builders.
More Deck Builds and Restorations
Decks are the outdoor living room — and homeowners dream about them for years before they call. I help deck builders capture that dreaming phase, nurture it, and turn it into a signed contract. The key is showing up before they're ready to buy, not just when they're collecting bids.
Why Decks marketing is different
Deck building is one of the most aspiration-driven trades in home services. Homeowners scroll Pinterest and HGTV for months before they ever search 'deck builder near me.' If you're only marketing to the bottom-of-funnel bid collectors, you're missing the entire dreaming phase where trust is built.
The projects are also visual and high-ticket. A composite deck can run $20,000–$50,000+. The homeowner needs to see proof of craftsmanship, material quality, and design range before they'll invest that much in their backyard.
Own your decks marketing — don't just rent the results
Whether you run your marketing yourself, train your team to run it, or have someone run it for you, you should always be able to see where your jobs come from and what each one costs. When you can see it, you can plan for the slow seasons instead of getting blindsided by them — and grow on purpose instead of by accident.
How decks companies actually get more calls
Capture the dreaming phase.
Inspiration galleries, design guides, and material comparison content capture homeowners while they're still imagining their deck — long before they're ready for bids.
Show the full range.
Ground-level, multi-tier, wraparound, rooftop, and pool-adjacent decks — each appeals to a different homeowner. Organized galleries by project type help prospects see themselves in your work.
Target the restoration market.
Old wood decks need staining, sealing, and board replacement every few years. Restoration is lower-ticket but higher-volume — and leads to full rebuilds.
Nurture with design and education.
Email sequences about material choices, permitting, and seasonal timing keep you top-of-mind during the long consideration cycle.
Partner with pool and patio companies.
Pool builders, landscapers, and outdoor kitchen installers need decks adjacent to their work. Cross-referrals and package deals open new revenue streams.
Real results
Chris has worked with deck builders on aspiration marketing, design nurture sequences, and referral partnerships. Case studies coming soon — the audit is the fastest way to see what would move the needle.
How it works
- 1
Get your audit.
We find exactly where your booked jobs come from — and where they leak.
- 2
See the full picture.
A clear, no-jargon plan built for your Decks business.
- 3
Choose how to grow.
Do it yourself, train your team, or have us run it.
Ways to work with Chris on your decks marketing
Every engagement starts with the audit. After that, you pick the path that fits where your decks business is right now.
Marketing Audit
A full audit of your deck marketing — portfolio, Google Business Profile, ads, reviews, and follow-up. See where leads leak and what to fix first.
Start with an auditInsourced Marketing Blueprint
Build an in-house marketing system for your deck business — playbooks for aspiration content, design nurture, and referral partnerships.
Build your in-house marketing1:1 Coaching With Chris
Work with Chris on design positioning, material pricing strategy, proposal design, or building partnerships with pool and patio companies.
Book a coaching session
Not sure which fits? Compare every way to work with Chris →