Marketing built for septic service pros.
More Septic Jobs — Pumping, Inspections & Repairs
Septic isn't glamorous — but it's essential. And most homeowners completely forget their septic system exists until it's backing up into their yard. I help septic companies get found both in emergencies and for the routine maintenance that prevents them.
Why Septic Services marketing is different
Septic is split between two very different customer mindsets: the panicked emergency caller who needs you today, and the homeowner who should pump every 2–3 years but has no idea when they last did. Your marketing has to handle both — speed for the emergency, and education and reminders for the maintenance.
Most septic companies rely entirely on word of mouth and a few recurring commercial accounts. That's stable until a new competitor with better Google visibility shows up and starts eating your lunch.
Own your septic services marketing — don't just rent the results
Whether you run your marketing yourself, train your team to run it, or have someone run it for you, you should always be able to see where your jobs come from and what each one costs. When you can see it, you can plan for the slow seasons instead of getting blindsided by them — and grow on purpose instead of by accident.
How septic services companies actually get more calls
Win the emergency search.
When sewage is in the yard, the homeowner calls whoever ranks first and answers the phone. Map pack dominance and 24/7 call capture win these jobs.
Build a maintenance reminder system.
Email and text reminders at 18, 24, and 30 months turn 'I'll call when I need it' into predictable recurring revenue.
Target real estate transactions.
Home inspections and property sales drive septic inspections. Realtors and home inspectors are powerful referral partners when cultivated properly.
Educate before the emergency.
Blog and video content about warning signs, system lifespan, and maintenance schedules position you as the trusted expert before the crisis hits.
Commercial and municipal contracts.
Restaurants, RV parks, and small municipalities need regular septic service. A targeted B2B outreach campaign opens a stable revenue stream.
Real results
Chris has worked with septic service companies on emergency response marketing, maintenance reminder systems, and referral partnerships. Case studies coming soon — the audit is the fastest way to see where your calls are leaking.
How it works
- 1
Get your audit.
We find exactly where your booked jobs come from — and where they leak.
- 2
See the full picture.
A clear, no-jargon plan built for your Septic Services business.
- 3
Choose how to grow.
Do it yourself, train your team, or have us run it.
Ways to work with Chris on your septic services marketing
Every engagement starts with the audit. After that, you pick the path that fits where your septic services business is right now.
Marketing Audit
A full audit of your septic marketing — emergency search presence, Google Business Profile, ads, reviews, and follow-up. See where jobs leak and what to fix first.
Start with an auditInsourced Marketing Blueprint
Build an in-house marketing system for your septic business — playbooks for maintenance reminders, realtor partnerships, and commercial outreach.
Build your in-house marketing1:1 Coaching With Chris
Work with Chris on pricing maintenance plans, building referral networks, or structuring your team for 24/7 emergency response.
Book a coaching session
Not sure which fits? Compare every way to work with Chris →