Pest control marketing built around recurring routes.
More Booked Jobs for Pest Control Companies
If you run a pest control company, you already know one-time treatments don't build the business — recurring quarterly and monthly accounts do. I help pest control owners build a marketing system that brings in homeowners who sign up for the service plan, not just the one-off treatment.
Why Pest Control marketing is different
Pest control is unusually density-driven — your margin lives or dies on how many recurring stops you can do in a day on a single route. That makes the goal of marketing very specific: more recurring customers, geographically concentrated, who stay on plan.
Most pest control websites and ads sell 'pest control' generically and treat every lead the same. The companies that grow profitably build their funnel around enrolling homeowners onto the quarterly or monthly plan from the first call.
Own your pest control marketing — don't just rent the results
Whether you run your marketing yourself, train your team to run it, or have someone run it for you, you should always be able to see where your jobs come from and what each one costs. When you can see it, you can plan for the slow seasons instead of getting blindsided by them — and grow on purpose instead of by accident.
How pest control companies actually get more calls
Sell the plan, not the treatment.
Recurring service plans smooth your revenue and build route density. Your website, ads, and CSR scripts should default-quote the plan first and treat the one-off as the exception.
Own the map pack in your service ZIPs.
Pest control searches are local and urgent — 'ant exterminator near me', 'mice in attic'. The top three map results get the call. GBP, reviews, and service-area pages decide whether you're there.
Build a reviews engine.
Reviews are a top-three factor in homeowner pest control decisions. A simple after-treatment review request, sent same-day, compounds fast and lifts both map pack and conversion.
Market seasonally.
Mosquitoes in spring, ants in summer, mice in fall, termites in any inspection season. Your content, ads, and email should be running campaigns that match what homeowners are searching that week — not a static services page.
Build the referral and neighbor engine.
Pest control is one of the most referral-driven trades there is. Door-hangers, neighbor letters, and structured referral programs turn route density into more route density.
Real results
Chris has coached pest control companies on plan enrollment, route density, and seasonal campaigns. Case studies coming soon — the audit is the fastest way to find what's costing you recurring accounts.
How it works
- 1
Get your audit.
We find exactly where your booked jobs come from — and where they leak.
- 2
See the full picture.
A clear, no-jargon plan built for your Pest Control business.
- 3
Choose how to grow.
Do it yourself, train your team, or have us run it.
Ways to work with Chris on your pest control marketing
Every engagement starts with the audit. After that, you pick the path that fits where your pest control business is right now.
Marketing Audit
A full audit of your pest control website, GBP, ads, reviews, and CSR call handling — focused on plan enrollment and route density.
Start with an auditDone-For-You Marketing
Chris's team runs SEO, paid ads, and reviews for your pest control company — built around enrolling recurring plans, not just selling one-off treatments.
Have Chris's team run itInsourced Marketing Blueprint
Install an in-house pest control marketing function with seasonal campaigns, referral systems, and dashboards tied to plan enrollment and route density.
Build your in-house marketing1:1 Coaching With Chris
Strategy sessions for pest control owners: raising plan conversion, pricing, commercial vs. residential mix, or planning the next year of seasonal campaigns.
Book a coaching session
Not sure which fits? Compare every way to work with Chris →