Checklist · 3-page PDF
The 25-Point Home Service Website Checklist
By Chris Heidlebaugh25 pointsUpdated 2026-09-01
What this is
This is a 25-point conversion check for home service websites. It covers the first screen, proof, service and city pages, speed, and tracking — the elements that decide whether a visitor calls you or goes back to Google. Fix the unchecked items before increasing ad spend, because paid traffic to a website that doesn't convert simply loses money faster.
“Most contractors don't have a traffic problem. They have a website that makes a stranger work too hard to trust them.”
Use it now
0 of 25 checked
The first screen
Proof
Pages and structure
Conversion mechanics
Speed, trust, and tracking
How to use this
- 1Walk the checklist on your phone, not your desktop — that's where the traffic is.
- 2Fix the first screen and the tracking items before anything else.
- 3Recheck after every website change; conversion regressions are silent.
Your next step
Guides, videos, and answers on this exact topic, organized by trade.
Keep learning — free training libraryFrequently Asked Questions
How many of the 25 points should a good site hit?
Twenty or more. Below fifteen, increasing traffic will mostly increase your cost per lead.
Do I need a full rebuild to fix these?
Rarely. The first screen, phone visibility, proof, and tracking items are usually edits, not rebuilds.
