Electrical marketing

More Booked Jobs for Electrical CompaniesElectrician marketing that drives the calls worth showing up for.

If you run an electrical company, the difference between a profitable week and a brutal one is the mix of jobs that hit the schedule. I help electrical owners build a marketing system that brings in the high-ticket work — panels, rewires, EV chargers — not just $89 service calls.
Start With an Audit Free Electrical marketing guide
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Prioritized 90-day plan

Why Electrical marketing is different

Electrical work is part safety, part code, part trust — and homeowners know it. When something sparks or trips, they don't pick the cheapest company; they pick the one that looks credible and answers fast.

Most electrical owners spend on a website and ads but compete with handymen on price and franchises on ad budget. The real opportunity is owning local search, building authority around the high-ticket jobs, and converting the leads you already get.

Own your electrical marketing — don't just rent the results

Whether you run your marketing yourself, train your team to run it, or have someone run it for you, you should always be able to see where your jobs come from and what each one costs. When you can see it, you can plan for the slow seasons instead of getting blindsided by them — and grow on purpose instead of by accident.

How electrical companies actually get more calls

  • Own the map pack.

    Most electrical searches are local and urgent — outlets out, panel tripping, EV charger install. The top three map results get the call. Your Google Business Profile and reviews decide whether you're there.

  • Win the high-ticket searches.

    Panel upgrades, whole-home rewires, EV chargers, and generators are where the margin is. Build dedicated pages and ads for those jobs — not just 'electrician near me'.

  • Show your credibility.

    Licenses, certifications, permits pulled, before/after of clean panel work — homeowners trust the company that proves competence, especially on anything involving electrical safety.

  • Build a reviews engine.

    Reviews matter more in electrical than in most trades because homeowners are scared of getting it wrong. A consistent review request system after every job compounds fast.

  • Capture the EV-charger moment.

    EV charger installs are one of the fastest-growing residential electrical categories — and most electricians aren't marketing for them at all. The companies that build local SEO around it now will own that work for the next decade.

Relevant experience

Chris has worked with electrical companies on local SEO, EV-charger lead generation, and converting service calls into bigger projects. Case studies coming soon — the audit is the fastest way to find where your higher-ticket jobs are slipping through.

How it works

  1. 1

    Get your audit.

    We find exactly where your booked jobs come from — and where they leak.

  2. 2

    See the full picture.

    A clear, no-jargon plan built for your Electrical business.

  3. 3

    Choose how to grow.

    Do it yourself, train your team, or have us run it.

Start With an Audit

The Electrical marketing learning path

5 free electrical marketing lessons, in the order I'd actually work through them with an owner — start at the top and keep going.

3. Implement it

Step-by-step guides and checklists you can run this week.

Browse every electrical resource · Read the full Electrical marketing guide

Ways to work with Chris on your electrical marketing

Every engagement starts with the audit. After that, you pick the path that fits where your electrical business is right now.

  • Marketing Audit

    A deep-dive audit of your electrical website, ads, reviews, and lead capture for high-ticket work like panel upgrades and EV chargers.

    Start With an Audit

  • Insourced Marketing Blueprint

    Build an in-house electrical marketing function with dedicated pages and ads for panels, generators, and EV chargers — plus a reviews engine that compounds.

    Build In-House

  • Done-For-You Marketing

    Chris's team runs SEO, Google Ads, and reviews for your electrical company — focused on the high-ticket residential jobs, not $89 service calls.

    Have Us Run It

  • Strategy Session With Chris

    Strategy sessions for electrical owners: positioning around EV chargers, raising your service-call conversion, hiring a marketer, or fixing your agency relationship.

    Book Chris

Not sure which fits? Compare every way to work with Chris →

Stop guessing. Start booking more Electrical jobs.

Start With an Audit