Book by Chris Heidlebaugh
Digital Marketing for DIYersTake control of your online success.
Are you ready to take control of your digital marketing and grow your business without the guesswork? Digital Marketing for DIYers is your step-by-step guide to mastering the essentials of online marketing, empowering you to build a strong, results-driven strategy for your business.
What You'll Learn Inside
This book covers everything a business owner needs to understand and execute digital marketing — without hiring an agency.
Website Strategy
How to build a website that converts visitors into leads — not just one that looks pretty.
SEO Fundamentals
Rank higher on Google with on-page optimization, local SEO, and content strategy that works.
Lead Generation
Understand where leads come from online and how to create consistent inbound demand.
Google Ads Basics
Stop wasting money on ads. Learn the structure and targeting that actually generates ROI.
Social Media That Works
The platforms, content types, and posting cadence that move the needle for service businesses.
Email Marketing
Build an email list and nurture it into a reliable revenue channel with proven sequences.
Analytics & Tracking
Know your numbers. Set up proper tracking so you can measure what's working and cut what's not.
Building a Marketing System
Tie it all together into a repeatable system your business can run month after month.
Who This Book Is For
Digital Marketing for DIYers was written for service business owners, entrepreneurs, and small teams who want to understand how digital marketing works — and take control of it themselves.
Whether you're just getting started or you've been burned by agencies who delivered reports but not results, this book gives you the clarity and confidence to make smart marketing decisions.
If you want a deeper, hands-on experience, pair the book with the Digital Marketing Coach Podcast or explore the Insourced Marketing Blueprint for a complete in-house system.
Get Your Copy Today
Available now on Amazon — start taking control of your marketing this week.
Buy on AmazonWant personalized help? apply for a Digital Growth Audit
Frequently Asked Questions
Who is Digital Marketing for DIYers written for?
Home service and small business owners who want to run their own marketing without hiring an agency. No marketing background is required — every chapter is written in plain language with steps you can act on the same week.
Where can I buy the book?
The book is available on Amazon in both paperback and Kindle editions. You can start reading the Kindle version within minutes of ordering.
Do I still need a coach if I read the book?
No. The book is designed to stand on its own. Most owners use it to build their foundation, then bring in a $497 Digital Marketing Audit when they want an outside review of what they built.
Is the book specific to home services?
The examples lean heavily on home service trades like HVAC, plumbing, roofing, and electrical, but the frameworks apply to any local service business that relies on inbound leads.
