Digital Marketing for DIYers book by Chris Heidlebaugh — actionable strategies for entrepreneurs and small business owners
Book by Chris Heidlebaugh

Digital Marketing for DIYers

Take Control of Your Online Success with Easy, Actionable Strategies for Entrepreneurs and Small Business Owners

Are you ready to take control of your digital marketing and grow your business without the guesswork? Digital Marketing for DIYers is your step-by-step guide to mastering the essentials of online marketing, empowering you to build a strong, results-driven strategy for your business.

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What You'll Learn Inside

This book covers everything a business owner needs to understand and execute digital marketing — without hiring an agency.

Website Strategy

How to build a website that converts visitors into leads — not just one that looks pretty.

SEO Fundamentals

Rank higher on Google with on-page optimization, local SEO, and content strategy that works.

Lead Generation

Understand where leads come from online and how to create consistent inbound demand.

Google Ads Basics

Stop wasting money on ads. Learn the structure and targeting that actually generates ROI.

Social Media That Works

The platforms, content types, and posting cadence that move the needle for service businesses.

Email Marketing

Build an email list and nurture it into a reliable revenue channel with proven sequences.

Analytics & Tracking

Know your numbers. Set up proper tracking so you can measure what's working and cut what's not.

Building a Marketing System

Tie it all together into a repeatable system your business can run month after month.

Who This Book Is For

Digital Marketing for DIYers was written for service business owners, entrepreneurs, and small teams who want to understand how digital marketing works — and take control of it themselves.

Whether you're just getting started or you've been burned by agencies who delivered reports but not results, this book gives you the clarity and confidence to make smart marketing decisions.

If you want a deeper, hands-on experience, pair the book with the Digital Marketing Coach Podcast or explore the Insourced Marketing Blueprint for a complete in-house system.

Get Your Copy Today

Available now on Amazon — start taking control of your marketing this week.

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Want personalized help? Start with a Digital Growth Audit