Do My Marketing
All-In-One Lead Generation, Run For YouMarketing That Works.
SEO, AI and local search, Google Maps, Google Ads, LSAs, social media, web support, and reporting — one accountable team. Done-for-you engagements start at $3,500/month per location after the Marketing Audit.
This is the Have-Us-Run-It path — one of three options after your Audit. We require the Marketing Audit first so we never sell you work you don't actually need.
Marketing Audit
A 30-minute personalized video audit of your website, SEO, ads, social media, and rankings — showing what's working, what's broken, where you're losing money — plus a prioritized 90-day action roadmap. $497 one-time.
$497
- 30-min personalized video of your real site
- Live SEO & ad analysis
- Social media & rankings review
- Prioritized 90-day action roadmap
Digital Marketing for DIYers™
A $197/month membership giving home service business owners on-demand training, structured courses, templates, and Ask Chris Q&A. Cancel anytime.
$197/month
- On-demand training library
- Structured courses
- Ask Chris Q&A
- Templates & SOPs
Insourced Marketing Blueprint
A done-with-you training program that equips your team to run digital marketing in-house in 12 weeks. From $18,000 one-time, with lifetime access and live weekly coaching from Chris Heidlebaugh.
From $18,000
- Step-by-step system
- Templates & checklists
- Training modules
- Implementation guides
Strategy Session
A 60-minute 1-on-1 strategy session with Chris Heidlebaugh. $1,500 per hour, no retainers, no contracts — leave with a clear action plan.
$1,500 per hour
- 60-minute strategy session
- Actionable plan you can execute immediately
- Expert review of your marketing
- Book anytime — no commitment
Done-For-You Marketing
Full-service marketing for home service businesses — SEO, AI search, Google Maps, Google Ads, LSA, social media, web support, email, and reporting. Final scope depends on location count, market, channels, and complexity. Begins after a Marketing Audit.
From $3,500/month/location
- SEO, AI & GEO optimization
- Google Ads, LSA & Google Maps
- Social media & web design
- Monthly reporting & calls
Every Lead Channel, Done For You
One team running every channel that fills your pipeline — SEO, AI & GEO, Google Maps, Google Ads, LSA, social media, web design, email, and reviews. After your Marketing Audit we turn on the ones that will move the phone the fastest, and you only pay for what you run. Lead generation starts at $3,500/month per location. Final scope depends on location count, market, channels, and complexity.
Web Design & Landing Pages
A fast, conversion-built website that makes the phone ring — not just a pretty brochure. Scoped after your Marketing Audit.
- Conversion-first design & build
- Service, city & landing pages
- Call tracking & form setup
Lead Generation
All-in-one paid and organic lead flow engineered for booked jobs in your service area.
- Google Ads, LSA & paid search
- Landing pages & offers
- Lead tracking to booked job
SEO (Search Engine Optimization)
Rank in organic results for the services you actually want to sell and the cities you serve.
- Technical & on-page SEO
- Service & city page strategy
- Local citations & content
AI Search Optimization
Get recommended when homeowners ask ChatGPT, Gemini, and other AI assistants for a pro in your trade.
- Entity & content optimization
- Authority & citation building
- AI-answer monitoring
GEO (Generative Engine Optimization)
Show up inside Google's AI Overviews and generative search answers — the next frontier of local visibility.
- AI Overviews optimization
- Schema & structured data
- Answer-targeted content
Google Maps & Local SEO
Dominate the map pack so nearby homeowners call you first when their furnace quits or roof leaks.
- Google Business Profile setup
- Map pack ranking strategy
- Photos, posts & Q&A
Google Ads Management
Search and Performance Max campaigns tuned for cost-per-lead, not cost-per-click vanity.
- Keyword & bid strategy
- Ad copy & landing pages
- Conversion & call tracking
Local Services Ads (LSA)
The 'Google Guaranteed' badge that shows up above the map pack — pay-per-lead, not per-click.
- LSA account setup & verification
- Lead routing & screening
- Review & budget tuning
Social Media Marketing
Consistent, on-brand social presence that builds trust before a homeowner ever calls you.
- Content & posting calendar
- Facebook & Instagram management
- Reels & photo direction
Email & Reactivation
Turn your existing customer list into repeat service calls, memberships, and referrals.
- Nurture & seasonal campaigns
- Past-customer reactivation
- Membership promotions
Reviews & Reputation
More five-star reviews, handled systematically instead of whenever someone remembers.
- Review request automation
- Response templates
- Reputation monitoring
Reporting & Strategy Calls
You always know what you spent, what came in, and what we're doing next — tied to booked jobs.
- Monthly performance report
- Lead & cost-per-lead tracking
- Strategy call with Chris's team
Not sure which modules you need?
That's what the $497 Marketing Audit is for. We look at your site, SEO, ads, and rankings, then recommend the exact modules — in priority order — before you spend a dollar on a retainer.
How It All Works
No matter which path you choose, it starts the same way — with clarity.
Get Your Audit
We diagnose what's broken in your marketing with a complete deep-dive.
Choose Your Path
DIY, training, coaching, or done-for-you — pick the level of help that fits.
Start Growing
Implement your roadmap and start seeing measurable results within 30–60 days.
"We tried two agencies before finding Chris. The difference? He started with a diagnosis instead of a sales pitch. Our leads tripled in 90 days."
Mike Harrison
HVAC Company Owner
Not Sure Which Path Is Right?
Start with the Marketing Audit. It gives you clarity on what's broken — and the roadmap tells you exactly which path makes the most sense for your business.
Request a QuoteFrequently Asked Questions
How much does done-for-you marketing cost?
Done-for-you marketing starts at $3,500/month per location after a Marketing Audit. Additional locations start at $2,000/month. Final pricing depends on location count, market, channels, and complexity; ad spend is separate.
Do I have to start with the Marketing Audit?
Yes. Every engagement begins with the $497 Marketing Audit so we (and you) have a clear picture of what's working, what's not, and where to invest first.
What services are included?
Our all-in-one lead generation covers SEO, AI search optimization, GEO (Generative Engine Optimization), Google Maps & local SEO, Google Ads management, Local Services Ads (LSA), social media marketing, web design & landing pages, email & reactivation, reviews, and monthly reporting tied to booked jobs — not vanity metrics.
Can I switch paths later?
Absolutely. Many clients start with done-for-you, then graduate to the Insourced Marketing Blueprint to bring marketing in-house, or add strategy sessions with Chris as their team matures.
How quickly can you start?
After your audit is complete, we typically begin implementation within 1–2 weeks depending on scope and onboarding access (Google Business Profile, ad accounts, website, etc.).
Are there long-term contracts?
There is a 90-day minimum, then engagements continue month-to-month.
What industries do you work with?
We specialize in U.S. home service businesses — HVAC, plumbing, roofing, electrical, garage door, landscaping, remodeling, painting, pest control, and cleaning, typically doing $500K–$5M in annual revenue.
What if I already have an agency?
The audit will tell you whether they're delivering. Many clients use it to hold their current agency accountable, renegotiate scope, or make an informed switch — without the awkward guessing.
How do you measure success?
We track booked jobs, qualified leads, cost per lead, lead-to-job conversion, and revenue from marketing — not impressions and reach. You'll see the same dashboard we do every month.
So, what do you do now?
Five honest options after the scorecard.
The scorecard told you where you stand. Now you have a choice — including the two most business owners pick by default. Here's the real trade-off for each.
Do Nothing
Not advisedKeep the audit and keep running things exactly as you are today.
Keep Going As You Are
If you're already booked solid and profitable, stay the course — no change needed.
DIY Marketing
On-demand training, templates, and Ask-Chris Q&A. $197/mo, cancel anytime.
Explore DIYStart With an AuditBuild It In-House
Install a Marketing Operating System your team owns and runs — 12 weeks or a 30-day done-with-you sprint.
Build In-HouseStart With an Audit- You are here
Have Us Run It
Full-service marketing from our agency — SEO, content, reporting. From $3,500/mo per location after the Audit.
Your chosen pathStart With an Audit
Not sure which fits? The $497 Marketing Audit tells you exactly which one — and why.
Quick questions about the audit
What exactly does the audit cover?
A 30-minute personalized video walkthrough of your website, technical SEO, Google Business Profile, local and AI search rankings, reviews, competitors, and public social presence — what's working, what's broken, where you're losing leads, and the biggest opportunities. It's all done from what's publicly visible, so you never hand over passwords or account access.
How do I get my 90-day roadmap?
You receive your prioritized 90-day action roadmap alongside the video walkthrough in your inbox within 5 business days of acceptance and payment. It's yours to keep — implement it yourself, hand it to your team, or have us run it.
What happens right after I check out?
After your $497 payment clears, you're sent straight to a short intake form so Chris can tailor the audit to your real business — your website, your city, and your biggest concerns. Once you submit, Chris records your walkthrough and roadmap, and you get a confirmation email with a link to track your audit status.
What if nothing is wrong with my marketing?
That's a great outcome — and you still get the full $497 value. Chris isn't here to invent problems or manufacture urgency, so if everything's solid, the audit confirms exactly what's working and why, points out the few things worth tuning to squeeze out more, and hands you a 90-day roadmap focused on protecting and compounding what you've built rather than fixing what isn't broken. You get the same 30-minute video walkthrough, the same prioritized roadmap, and the same plain-English explanation of where you stand — just with a 'keep doing this' verdict instead of a 'fix this' list. Either way you leave with confidence and clarity, not a sales pitch.
Why is the audit delivered as a video?
Because a PDF can bury the real issues behind charts and jargon and leave you more confused than you started. Chris records a live walkthrough so you can see, with your own eyes, exactly what's broken, where leads are leaking, and the specific fixes that would move the needle — not a confusing report you have to decode. It's the difference between reading a diagnosis and watching the doctor walk you through it.
Ready? Buy Your Audit and Chris gets to work.
Not sure where to start?
Start with the $497 Marketing Audit for a personalized video walkthrough and 90-day roadmap. Then choose DIY, build in-house, or have us run it. Private strategy is available when you need Chris personally.
Ready to Fix Your Marketing?
Every path starts with the same step — get clarity on what's actually broken.
Have questions first? Reach out to Chris
