Digital Marketing for DIYers™
DIY MarketingSelf-Paced Learning.
This isn't a community to hang out in. It's a membership you're supposed to cancel. Get direct access to Chris, learn what you need, ask your questions, and move on.
Getting Marketing Help Shouldn't Be This Hard
You know your marketing needs work. But every path to getting help has a catch.
Bad Advice Everywhere
Google it and you get outdated tips. Watch YouTube and every guru says something different. You end up more confused than when you started.
Toxic Online Communities
Ask a question in a Facebook group or Reddit and get talked down to by strangers who've never run a real business. 15 answers, zero clarity.
Way Too Expensive
Agencies want $2,000–$10,000/month. Consultants charge $150–$300/hour. Freelancers disappear after two weeks. Good help costs a fortune.
What You Get Instead
That's the gap this membership fills. Real answers from someone who's been doing this for 20+ years — for $197/month. No judgment. No gatekeeping. No five-figure retainer.
You deserve better than bad advice, toxic forums, and unaffordable agencies.
What's Inside the Membership
Everything you need to get unstuck and make smarter marketing decisions — without paying agency prices.
Ask Chris Q&A
Submit your marketing questions and get clear, honest answers from a Digital Marketing Coach with 20+ years of experience. No generic advice — real guidance for your business.
On-Demand Training
Self-paced video lessons on SEO, ads, websites, email, social, analytics, and more. Watch what you need, skip what you don't.
Structured Courses
Step-by-step courses that walk you through each topic in a logical order — no more bouncing between random YouTube videos.
Templates & SOPs
Checklists, templates, and simple processes you can use immediately to create repeatable marketing systems.
Strategic Direction
Know what to prioritize, what to ignore, and what to do next. Stop second-guessing every marketing decision.
Real-World Application
Everything inside is designed to be applied immediately. No theory for theory's sake — just what works.
Get Your Website Graded by Chris
As a member, you can submit your website and get real, honest feedback from Chris. Not automated scores — actual expert analysis of what's working, what's broken, and what to fix first.
Whether you're building your website yourself, have a developer or agency working on it, or just can't figure out why your site isn't generating leads — Chris will tell you exactly what needs to change.
- Honest assessment of your current website
- Specific recommendations you can act on immediately
- Insights into why visitors aren't converting to leads
- Priority list of what to fix first for maximum impact
Cancel anytime · No contracts
Topics You Can Ask About
If it's about growing your business online, it's fair game. Here are just some of the topics members ask about.
How It Works
Simple. No onboarding calls. No intake forms. Join the waitlist and we'll let you in when doors open.
Join the Waitlist
Drop your email. We'll notify you the moment the membership opens — no spam, no pressure.
Watch What You Need
Go through the training on the topics that matter to your business right now. Skip what doesn't apply.
Ask Your Questions
Submit your specific marketing questions through Ask Chris Q&A and get clear, actionable answers.
Apply It & Cancel
Put what you learned into action. When you've got what you need, cancel with one click. Come back anytime.
Is This Right for You?
This Is for You If…
- You have marketing questions but don't need a $1,500/hr strategy session
- You want expert guidance without committing to an agency retainer
- You're a business owner or team member handling marketing in-house
- You want to learn what actually works — then go do it yourself
- You value direct access to a real expert over generic online courses
- You're willing to put in the work once you know the right direction
This Is Not for You If…
- You want someone to do your marketing for you — try Done-For-You
- You're looking for a social community to hang out in
- You expect results without implementing what you learn
- You want live 1:1 calls every week — that's our coaching service
- You're not willing to invest time into learning the fundamentals
- You just want to complain about marketing without changing anything
No contracts · Cancel anytime · Come back whenever
The Math Is Simple
Compare what businesses typically spend on marketing help — then look at what you get here.
Marketing Agency
Monthly retainer, locked into contracts, limited strategist access
$2,000+/mo
Marketing Consultant
Project-based or retainer, varies wildly in quality
$1,500+/mo
Freelancer
Hourly billing adds up fast, inconsistent availability
$150+/hr
Digital Marketing for DIYers™
Training, Q&A, website grading, expert guidance — cancel anytime
$197/mo
Agencies cost $2,000+ per month. Consultants aren't much cheaper. Freelancers bill by the hour and it adds up fast. This membership gives you access to a Digital Marketing Coach with 20+ years of experience — training, Q&A, and website reviews for $197/month — and you can cancel the moment you've got what you need.
Frequently Asked Questions
Am I supposed to cancel?
Yes. This isn't a community you hang out in forever. Join, get the help you need, apply it to your business, and cancel when you're ready. That's the whole point.
How is this different from strategy sessions with Chris?
strategy sessions with Chris is $1,500 per hour. This membership gives you access to Chris's training, Q&A, and guidance for $197/month — a fraction of the cost.
What kind of questions can I ask?
Anything about your digital marketing — SEO, ads, website, email, social media, analytics, AI tools, lead generation, and more.
Is there a contract?
No. Month-to-month. Cancel anytime with one click. No hoops, no retention calls, no guilt.
Need More Than DIY?
If you need hands-on help or want someone to build your marketing system for you, explore these options.
Ready to hand marketing to an employee? Read the in-house marketing manager hiring guide and copy our marketing manager job description for contractors.
So, what do you do now?
Five honest options after the scorecard.
The scorecard told you where you stand. Now you have a choice — including the two most business owners pick by default. Here's the real trade-off for each.
Do Nothing
Not advisedKeep the audit and keep running things exactly as you are today.
Keep Going As You Are
If you're already booked solid and profitable, stay the course — no change needed.
- You are here
DIY Marketing
On-demand training, templates, and Ask-Chris Q&A. $197/mo, cancel anytime.
Your chosen pathGet the $497 Audit Train My Team
Install a Marketing Operating System your team owns and runs — 12 weeks or a 30-day done-with-you sprint.
Explore the BlueprintGet the $497 AuditDo My Marketing
Full-service marketing from our agency — SEO, content, reporting. From $3,000/mo after the audit.
Request a QuoteGet the $497 Audit
Not sure which fits? The $497 Digital Marketing Audit tells you exactly which one — and why.
Quick questions about the audit
What exactly does the audit cover?
A 30-minute personalized video walkthrough of your website, technical SEO, Google Business Profile, local and AI search rankings, reviews, competitors, and public social presence — what's working, what's broken, where you're losing leads, and the biggest opportunities. It's all done from what's publicly visible, so you never hand over passwords or account access.
How do I get my 90-day roadmap?
You receive your prioritized 90-day action roadmap alongside the video walkthrough in your inbox within 5 business days of acceptance and payment. It's yours to keep — implement it yourself, hand it to your team, or have us run it.
What happens right after I check out?
After your $497 payment clears, you're sent straight to a short intake form so Chris can tailor the audit to your real business — your website, your city, and your biggest concerns. Once you submit, Chris records your walkthrough and roadmap, and you get a confirmation email with a link to track your audit status.
What if nothing is wrong with my marketing?
That's a great outcome — and you still get the full $497 value. Chris isn't here to invent problems or manufacture urgency, so if everything's solid, the audit confirms exactly what's working and why, points out the few things worth tuning to squeeze out more, and hands you a 90-day roadmap focused on protecting and compounding what you've built rather than fixing what isn't broken. You get the same 30-minute video walkthrough, the same prioritized roadmap, and the same plain-English explanation of where you stand — just with a 'keep doing this' verdict instead of a 'fix this' list. Either way you leave with confidence and clarity, not a sales pitch.
Why is the audit delivered as a video?
Because a PDF can bury the real issues behind charts and jargon and leave you more confused than you started. Chris records a live walkthrough so you can see, with your own eyes, exactly what's broken, where leads are leaking, and the specific fixes that would move the needle — not a confusing report you have to decode. It's the difference between reading a diagnosis and watching the doctor walk you through it.
Ready? Buy the $497 audit and Chris gets to work.
Not sure where to start?
Every engagement starts with the $497 Digital Growth Audit — a 30-min personalized video walkthrough of your real business and a written 90-day action roadmap. Then pick the fit: install your Marketing OS (12-week Blueprint or 30-day Accelerator), strategy sessions with Chris, or Done-For-You.
$197/month. Get Help. Then Cancel.
Stop guessing. Get answers from a Digital Marketing Coach with 20+ years of experience — at a fraction of the cost of strategy sessions with Chris.
Cancel anytime · No contracts · No guilt · Come back whenever
