Free training
Each industry hub lays out audits, employee training, self-paced DIY marketing, coaching, and our Blueprint program — built specifically for that trade.
Join business owners who get actionable marketing tips every week — no spam, no fluff, just strategies that work.
Subscribe to the Marketing NewsletterAlso listen to the Digital Marketing Coach Podcast or watch our marketing video tutorials.
In-depth guides on home service marketing: local SEO, Google Business Profile, Google Ads and LSA, website conversion, recurring revenue, and AI search visibility — organized by trade and topic.
Yes. Every article is free and fully readable with no signup or paywall.
Use the search box and topic filters on this page, or start from the Free Training hub where guides are grouped by trade such as HVAC, plumbing, roofing, electrical, and landscaping.
Chris Heidlebaugh, a digital marketing coach for home service businesses and the author of Digital Marketing for DIYers. Articles are reviewed and updated as platforms change.
Free Training
Watch, listen, or read. Same coaching, organized by topic so you can fix the thing that's actually costing you jobs.
