Free Training
Good vs Bad Marketing
Stop guessing with your marketing. Drag a slider across realistic home service examples and see the typical version next to the version built to generate leads — with numbered pins explaining every difference.
Free. No signup required. Every example is fictional demo content built for teaching.
Interactive examples
See good marketing beside bad marketing
Start with the website example, or pick the marketing channel you want to improve.
Most popular
Contractor website examples
Compare an outdated contractor website with a complete lead-generation site using real trade photography.
Open the website comparisonGoogle Ads
The ad copy and landing page pair that stops wasting clicks.
CompareGoogle Business Profile
What separates a map-pack winner from an invisible listing.
CompareSocial Posts
Why 'Happy Monday' fails and job photos book work.
CompareAI Content
AI-written filler vs a draft edited by someone who does the work.
CompareReviews & Replies
How owner responses turn a 1-star into your best sales asset.
CompareSEO
Why one 'Services' page never ranks — and the page that does.
CompareFacebook & Instagram Ads
Boosted posts vs a local lead ad that books jobs.
CompareLocal Service Ads
What puts a profile at the very top of Google.
CompareLanding Pages
Why ad clicks to your homepage waste money.
CompareEstimate Follow-Up
The texts that turn estimates into booked jobs.
CompareSpeed to Lead
Missed calls vs booked the same evening.
CompareNew — Ask Chris
Ask your marketing question and get Chris's answer
A free AI agent trained on Chris's own videos and frameworks. Type a question about your website, ads, leads, or agency — get a straight answer with links to the video or page it came from, and listen to it read aloud.
Podcast
Listen to real marketing advice on the drive
21 episodes of the Digital Marketing Coach podcast — short, practical breakdowns for home service owners. Every episode page has a player, show notes, and a full written transcript you can skim or search.
Or start with your trade
Every comparison above, pre-set to your industry — website, map listing, ads, reviews, content, and social in one place.
48 trades covered — pick yours and every comparison loads with that trade's example.
Or start with what's going wrong
Describe the symptom in your own words. Each page shows the usual causes, a self-check you can run today, the fix in order, and a printable checklist.
See every symptom14 symptoms, from "we have no rankings" to "I can't tell what's working."
Get the 10-point marketing audit checklist
The same ten checks used in these teardowns, in a printable list you can run against your own website, ads, map listing, and reviews this week.
Want this done on your marketing?
The $497 Marketing Audit is the same teardown, applied to your website, ads, map listing, and reviews — with a prioritized fix list you can hand to your team.
Every business, phone number, and review shown in this training library is fictional demo content created for teaching purposes.
