Expert Review Board
Named experts behind every guide
Credentials you can verify, agency work you can check, and a review process that keeps home-service marketing advice current.
Chris Heidlebaugh
Chair, Expert Review Board — Digital Marketing Coach
Chris Heidlebaugh is the founder and thought leader behind Digital Marketing Coach. He holds a bachelor's degree in internet marketing and a master's degree in computer science, owns multiple seven-figure marketing agencies, and has taught digital marketing at the college level as a professor. He is a published author and speaker who works directly with home-service companies — HVAC, plumbing, roofing, electrical, garage door, and landscaping — on lead generation, local search, and building in-house marketing teams.
Credentials
- M.S., Computer Science
- Graduate training in computer science — the technical foundation behind the site's work on search systems, tracking, automation, and AI answer engines.
- B.S., Internet Marketing
- Undergraduate degree in internet marketing covering search, paid media, analytics, and conversion fundamentals.
- College professor, digital marketing
- Taught digital marketing curriculum at the college level, including course design and student assessment.
- Owner of multiple seven-figure marketing agencies
- Operates multiple marketing agencies generating seven figures in annual revenue, managing live campaigns for home-service businesses.
- Published author and speaker
- Author of Digital Marketing for DIYers and a conference speaker on marketing for service businesses.
Reviews content on
- Local SEO & Google Business Profile
- Google Ads & Local Service Ads
- AI search visibility (GEO/AEO)
- Website conversion & lead tracking
- In-house marketing team training
Verify: chrisheidlebaugh.com · www.amazon.com/author/B018FRN196
See how content is checked and updated in our editorial and review policy.
Frequently asked questions
- Who reviews the content on DigitalMarketingCoach.com?
- Chris Heidlebaugh chairs the Digital Marketing Coach Expert Review Board. He holds a bachelor's degree in internet marketing and a master's degree in computer science, owns multiple seven-figure marketing agencies, has taught digital marketing as a college professor, and is a published author and speaker.
- What are Chris Heidlebaugh's credentials?
- A B.S. in internet marketing, an M.S. in computer science, ownership of multiple seven-figure marketing agencies, college-level teaching experience in digital marketing, and published work plus speaking engagements on marketing for home-service businesses.
- What does the review board actually check?
- Accuracy of tactics against current Google Search, Google Business Profile, Local Service Ads, Google Ads, and AI answer-engine behavior; whether guidance matches results seen in live client campaigns; and whether pricing, benchmarks, and claims are current.
- How often is content reviewed?
- Guides and answers carry a visible last-reviewed date and are re-checked when platform behavior changes or at least annually, whichever comes first.