How It Works

One Marketing System.Three Ways to Implement It.

The Insourced Marketing Blueprint™ is the methodology — one operating system that connects your marketing to booked jobs and revenue. You choose how it gets implemented: learn it yourself, have Chris train your team, or have his team run it.
Start With an AuditSee the Three Paths
One methodology, not a menu of services
Three parallel paths — no required order
You keep the accounts, data and knowledge

Insourced Marketing means your company owns the strategy, accounts, data, website, CRM, tracking, reporting, KPIs and knowledge behind your marketing — even when outside specialists help execute the work.

That's the whole idea. Your company owns the system that acquires customers. Specialists can still execute the technical work. Outsource execution when it makes sense. Never outsource ownership.

The philosophy

Own Your Marketing.

Don't necessarily do all of it.

Insourced Marketing means your company owns the strategy, accounts, data, website, CRM, tracking, reporting, KPIs and knowledge behind your marketing — even when outside specialists help execute the work.

It does not mean firing every agency, learning Google Ads yourself, or turning your office manager into a technical specialist.

Outsource execution

  • Specialized expertise
  • Technical implementation
  • Extra capacity
  • Specialized tools

Retain ownership

  • Strategy
  • Accounts
  • Data
  • Website & CRM
  • Customer database
  • Tracking & reporting
  • KPIs & SOPs
  • Budget & vendors
  • Decision-making

Outsource execution when it makes sense. Never outsource ownership.

See how it works

The methodology

The Insourced Marketing Blueprint™

One marketing operating system connecting marketing activity to booked jobs and revenue — across the complete customer-acquisition lifecycle.

  1. 1

    Get Found

    Customers discover the company — search, maps, ads, referrals, and AI answers.

  2. 2

    Convert

    Visitors become leads and phone calls instead of leaving without a trace.

  3. 3

    Respond

    Calls get answered fast and every opportunity is routed to the right person.

  4. 4

    Follow Up

    Leads, estimates and past opportunities don't quietly disappear.

  5. 5

    Book Jobs

    Marketing activity turns into actual booked work on the schedule.

  6. 6

    Measure

    Leadership sees leads, calls, conversion, cost per customer, booked jobs and revenue.

  7. 7

    Improve

    Scorecards, SOPs, training and accountability make the system better every quarter.

One system. Three ways to implement it.

Three ways to implement it

Learn It Yourself. Train Your Team. Or Have Us Run It.

The Blueprint stays the same. The level of help changes.

DIY

Learn It Yourself

Digital Marketing for DIYers™

You execute the system. We teach you how.

For owners and internal marketers who want the training, templates, SOPs and guidance to run their own marketing.

  • Training
  • Templates
  • SOPs
  • Resources
  • Community
  • Implementation guidance

$197/month

Explore DIY

Done With You • Flagship

Train Your Team

Insourced Marketing Blueprint™ Implementation

Your people execute the system. Chris helps install it and trains them to run it.

Hands-on work with leadership and a designated employee or marketing team to build real internal marketing capability. This is not a self-paced course.

  • Marketing strategy
  • Employee development
  • SOP installation
  • Scorecards & KPIs
  • CRM & lead management
  • Vendor management
  • Reporting & accountability
  • 90-day plans

From $18,000

See If Your Team Qualifies

Done For You

Have Us Run It

Managed by Chris's team

We execute the system. You retain ownership and visibility.

For companies without the internal person, time or expertise to execute their marketing consistently.

  • Get Found
  • Convert
  • Respond & Follow Up
  • Track
  • Report

From $3,500/month

Explore Done For You

Outsource the execution. Never outsource the ownership.

How the path gets chosen

Readiness Decides the Path — Not Your Revenue.

A $2M company with a capable, empowered marketing coordinator is a better fit for Train Your Team than a $10M company with nobody available. So we ask about your organization, not your revenue band.

Is someone available to do the work?

A named person with real capacity — not an office manager squeezing it between calls.

Will leadership give them time and authority?

Internal capability only happens when the person owning marketing is allowed to own it.

Does leadership want internal capability?

Some owners genuinely don't, and that's a legitimate answer — it points to Done For You.

Or does the company need outside execution?

No capable internal person today means our team runs it while you keep ownership.

We diagnose first. Then we recommend the right path.

Not sure which path is right?

You Don't Need Another Package. You Need the Right Prescription.

Start with a $497 Marketing Audit.

Before recommending training, consulting or Done For You work, Chris looks at what's actually happening inside your marketing.

What's working?

What is actually generating leads, calls, customers and revenue right now.

What's broken?

Where opportunities are leaking between the click and the booked job.

What's being wasted?

Where money and effort are going out without enough coming back.

What should you own?

Which marketing capabilities belong inside your company.

What should you outsource?

Where specialized execution genuinely makes more sense.

What should you do next?

Use your roadmap yourself with DIY guidance, train your employee or team, or have Chris's team do the marketing for you.

We diagnose first. Then we recommend the right path.

Get Your $497 Marketing Audit

This is a paid strategic evaluation Chris performs and records personally — not a free agency sales call in disguise. No obligation to continue afterward.

Frequently Asked Questions

What is the Insourced Marketing Blueprint™?

It's Chris Heidlebaugh's proprietary marketing methodology for home-service companies — one operating system covering how customers find you, become leads, get answered, get followed up with, and turn into booked jobs, plus the measurement and improvement loop around it. All three implementation paths use the same Blueprint. Only the level of help changes.

Does 'Own Your Marketing' mean I have to fire my agency?

No. Insourced Marketing means your company owns the strategy, accounts, data, website, CRM, tracking, reporting, KPIs and knowledge behind your marketing — even when outside specialists help execute the work. Outsource execution when it makes sense. Never outsource ownership. Specialists can still run Google Ads, technical SEO, development, or creative. Your company keeps the accounts, the data, the strategy, and the accountability.

Do I have to start with DIY before Train Your Team or Done For You?

No. The three paths are parallel choices, not stages. You pick the implementation model that fits your organization today. The $497 Marketing Audit is what determines which one that is.

How do you decide which path fits my company?

Not by revenue. It comes down to organizational readiness: is there someone available to do the work, will leadership give that person the time and authority, and does leadership actually want to build internal capability — or does the company need outside execution? The Marketing Audit answers those questions before anyone recommends anything.