Scorecard · 2 pages
The Home Service Marketing Scorecard™
The eight numbers every home service owner should know before the 10th of every month.
19 points · more on this topic
Open the scorecardTool 1 of 5Tool Library
Free Marketing ToolsBuilt to use on a Tuesday morning
Short, practical scorecards, checklists, and worksheets for home service owners. Every one is usable right on the page, and every one downloads as a printable PDF. No 60-page ebooks.
Two to four pages each — not an ebook
Built from real home service marketing work
Print it, fill it in, bring it to your next marketing meeting
Start with the tool that matches your question
Each tool answers one question an owner actually asks — am I tracking the right numbers, is my agency earning its fee, is my website costing me calls, how much should I spend, and who really owns my accounts.
Checklist · 2 pages
The "Is My Marketing Agency Doing a Good Job?" Checklist
Twenty-two questions that separate an agency doing real work from one sending you a pretty report.
22 points · more on this topic
Open the checklistTool 2 of 5Checklist · 3 pages
The 25-Point Home Service Website Checklist
Twenty-five things a home service website needs before you spend another dollar sending traffic to it.
25 points · more on this topic
Open the checklistTool 3 of 5Worksheet · 3 pages
The Home Service Marketing Budget Worksheet
How much to spend, and where to put it, based on your revenue and growth goal.
24 points · more on this topic
Open the worksheetTool 4 of 5Checklist · 3 pages
The Marketing Asset Ownership Checklist
Every account your marketing runs on, and who actually controls it.
26 points · more on this topic
Open the checklistTool 5 of 5Want someone to score it for you?
The $497 Marketing Audit is these tools, run by me, on your business — with a prioritized list of what to fix first.
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