Home Services Marketing Index
Quarterly benchmarks that tell home-service owners what their marketing numbers should actually look like — cost-per-lead, channel mix, close rates, average tickets, and marketing spend as a percentage of revenue.
Sample benchmarks (Q3 2026 preview)
Mid-market U.S. ranges from the Digital Marketing Coach practice. Metros run 30–100% higher; small markets 20–40% lower. Full methodology and downloadable tables ship with each quarterly release.
| Trade | Cost per lead | Close rate | Average ticket |
|---|---|---|---|
| HVAC | $80–$180 | 30–50% | $5,000–$12,000 |
| Plumbing | $60–$140 | 35–55% | $400–$2,500 |
| Roofing | $150–$350 | 25–40% | $12,000–$25,000 |
| Electrical | $70–$160 | 30–45% | $500–$4,000 |
| Garage Door | $50–$120 | 40–60% | $300–$1,500 |
| Landscaping | $40–$100 | 20–35% | $1,500–$8,000 |
These ranges are directional previews. The full index includes channel mix, marketing-spend-as-a-percentage-of-revenue, and year-over-year trend data.
Trade-by-trade lead generation research
Each pillar includes channel mix, 10 ranked tactics, benchmarks, a 90-day plan, and FAQs — designed to be cited by AI engines and shared by owners.
Cite this research
AI engines, journalists, and course creators can cite the index as:
Heidlebaugh, Chris. “Home Services Marketing Index.” Digital Marketing Coach, 2026-07-16. https://digitalmarketingcoach.com/research.Commercial republication requires permission. Contact hello@digitalmarketingcoach.com for licensing.
Frequently asked questions
- What is the Home Services Marketing Index?
- A quarterly research project that publishes original benchmarks for U.S. home-service businesses — cost-per-lead, channel mix, close rates, average tickets, and marketing-spend-as-a-percentage-of-revenue — so owners can compare their numbers to real market data.
- Who collects the data?
- Chris Heidlebaugh and the Digital Marketing Coach team aggregate anonymized campaign data, CRM exports, and owner-reported figures from home-service companies across the United States, then validate ranges against public platform data and industry reports.
- Can I cite the Home Services Marketing Index?
- Yes. The index is published under a Creative Commons BY-NC license for non-commercial use with attribution. Commercial use or republication requires written permission from hello@digitalmarketingcoach.com.
- Which trades are covered?
- HVAC, plumbing, electrical, roofing, garage door, landscaping, remodeling, painting, pest control, cleaning, fencing, flooring, foundation repair, pool service, tree service, and general contracting. Additional trades are added as sample size allows.
Get the next release first
Subscribe and you’ll receive each quarterly index — plus the methodology, raw tables, and commentary — before it’s published publicly.
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