The Local Home ServiceMarketing Playbook.
20+ years of what actually works for home service businesses — distilled into one fillable workbook you can finish in a weekend and act on Monday morning.
Instant download · PDF workbook delivered to your inbox
A Workbook by Chris Heidlebaugh
The Local Home ServiceMarketing Playbook.
More Calls. Better Leads. More Booked Jobs.
digitalmarketingcoach.com
The Promise
By the last page, you'll have a written 90-day plan to get more calls, better leads, and more booked jobs.
More calls
Fix the website, GBP, and ad mistakes that quietly cost you 2–5 calls a week.
Better leads
Stop attracting tire-kickers. The right copy filters in serious buyers and out shoppers.
More booked jobs
Plug the follow-up gap that loses 30%+ of leads who never get a second touch.
Who It's For
Built for owners doing $500K–$5M in annual revenue
Written specifically for contractors, roofers, plumbers, HVAC, electricians, garage door pros, landscapers, remodelers, painters, pest control, and cleaning companies. If your business depends on the phone ringing and crews getting dispatched, every chapter applies.
What's Inside
7 chapters. Every one ends in an exercise.
You don't read this playbook — you work through it. Fill-in-the-blank space after every chapter so you leave with a finished plan, not a pile of notes.
Foundations — Stop Guessing, Start Owning
The 4 marketing assets every home service business must own outright (and what to do if your agency 'owns' yours).
Includes workbook exercise
The Website That Books Jobs
The 7-element homepage that turns visitors into phone calls — without a $20K rebuild.
Includes workbook exercise
Google Business Profile Domination
The weekly GBP routine that gets you in the 3-pack and keeps you there.
Includes workbook exercise
Local SEO That Actually Ranks
The 12-point local SEO checklist that beats agencies charging $2K/month.
Includes workbook exercise
Google Ads Without Lighting Cash on Fire
The exact ad-account structure, negative keyword starter list, and bid strategy I use for trades.
Includes workbook exercise
Follow-Up & Email That Recovers Lost Leads
The 5-touch sequence that turns 'I'll think about it' into booked jobs — set up once, runs forever.
Includes workbook exercise
Your 90-Day Action Plan
Pick the 3 highest-leverage moves for YOUR business. Workbook walks you through prioritization.
Includes workbook exercise
Why a Workbook, Not Just a Book
Books get read once and shelved. Workbooks get implemented.
Every chapter ends with the same question: "What's true for YOUR business?" You fill in the answers as you go — your top 3 lead sources, your current GBP score, your website's biggest leak — so by the time you finish chapter 7, you have a written 90-day plan with priorities, owners, and deadlines.
Print it, type into it, or share pages with your team. It's yours.
Who Wrote This
Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach for Home Service Companies — helping owners get more calls, more booked jobs, and finally understand their marketing.
What Owners Say
Real businesses. Real wins.
"Worked through the GBP chapter on a Sunday. We were in the 3-pack within 6 weeks."
"Fixed the follow-up sequence first. Booked $14K in jobs that would've gone cold."
"Honestly worth 10x the price. The 90-day plan template is what I needed all along."
Representative quotes from coaching clients — workbook testimonials added as buyers report results.
What You Get
Everything in one download.
- 60+ page workbook PDF — branded, printable, fillable
- Exercises and answer space at the end of every chapter
- 12-point local SEO scorecard you can run on your own business
- Google Ads negative keyword starter list (4 trades)
- 5-touch follow-up email sequence (copy + cadence)
- Your 90-day action plan template
- Lifetime updates as the playbook evolves
One-Time Purchase
No subscription. No upsell wall. Yours forever.
Questions or trouble downloading? Email hello@digitalmarketingcoach.com — we reply same day.
- Instant download after checkout
- Read in a weekend, act on Monday
Questions
The honest answers.
Is this for my trade specifically?
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Yes. Every example, template, and exercise was written for contractors, roofers, plumbers, HVAC, electricians, garage door pros, landscapers, remodelers, painters, pest control, and cleaning companies. If you book jobs and depend on calls and estimates, this is for you.
Do I need to be technical?
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No. If you can edit a Google Doc and follow a checklist, you can do everything in the playbook. Where something genuinely requires a developer, I tell you exactly what to ask for.
When do I get it?
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Instantly. After checkout you're emailed a download link in under 2 minutes. If anything's slow, reply to the receipt and we'll fix it the same day.
What if I want help implementing?
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Each chapter ends with a 'want this done for you?' note. The natural next step is the $497 Digital Growth Audit — we record a personalized video showing what to fix first in YOUR business.
Is this just a rehash of free blog content?
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No. The playbook is structured as a workbook — you fill in answers for your own business as you go. By the last page you have a written 90-day plan, not just a pile of tips.
Will this work if my business is brand new?
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Yes — and arguably it's even more valuable. Starting clean means you can build the right foundations from day one instead of unwinding bad agency choices later.
Why so cheap?
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Because the goal isn't to make money on the playbook — it's to give you a real win first. If you implement even two chapters, you'll book more jobs. When you're ready for help, you'll know where to find me.
Stop guessing.Start owning.
One weekend. $27. A real plan you can put on the wall.
Instant download · PDF workbook delivered to your inbox
Need a personalized diagnosis instead? See the $497 Digital Growth Audit →