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Episode 4

No More Slow Months (START) Marketing Before You Need Leads

July 30, 2026 · 10 min

In this episode

Slow months are not fixed with last-minute marketing. You need to start building visibility before you need the leads.A Digital Marketing Audit shows what is working, what may be costing you leads, and what to prioritize for the months ahead.https://digitalmarketingcoach.com/auditWaiting until the phone stops ringing puts your home service company in reaction mode.Marketing needs time to build visibility, earn trust, reconnect with previous customers, and position your company for future demand.

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Chris Heidlebaugh — Digital Marketing Coach

About the Author

Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.