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Free Marketing Training from a Digital Marketing Coach.

Sample the coaching before you pay for it. Start with the welcome video, then pick your format — watch, listen, or read. All organized by the topics that actually cost you jobs.

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Latest episodes

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Episode 22 · 10 min

Stop Trying To Be Viral Focus On Whats Working

Stop guessing about your marketingA Digital Marketing Audit helps identify:What is currently workingWhat may be costing your company leadsWhere opportunities ar…

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Episode 21 · 9 min

How to Feel More Confident on Camera for Your Business

You do not need to be a polished speaker to show up confidently on camera for your business.If your content, website, and digital presence are not helping custo…

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Episode 20 · 12 min

Marketing Is NOT Your Sales Team — Stop Blaming It for Everything

Getting leads is only part of the equation. Your team still has to answer, follow up, sell, and turn those opportunities into booked jobs.Before spending more o…

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Episode 19 · 10 min

How To Get Leads For Your Home Service Company

Stop guessing about your marketingA Digital Marketing Audit helps identify:What is currently workingWhat may be costing your company leadsWhere opportunities ar…

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Every guide, checklist, and Q&A organized by what you're actually struggling with — SEO, ads, reviews, email, analytics.

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SEO for Home Service Businesses

What SEO actually is, how long it takes, and what still works in 2026 for contractors, HVAC, plumbing, roofing, and remodeling businesses.

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Local SEO for Service Businesses

The complete local SEO playbook: map pack ranking factors, NAP consistency, city pages, and how to dominate a service area.

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Google Business Profile (GBP)

Everything home-service owners need to know about ranking, managing, and recovering a Google Business Profile — categories, reviews, posts, and reinstatement.

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Google Ads for Service Businesses

How to run profitable Google Ads for contractors — budget, Quality Score, cost per lead benchmarks, and the LSA vs Search decision.

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Websites for Service Businesses

The anatomy of a high-converting home-service website — headlines, offers, forms, trust signals, and the mobile speed threshold that changes everything.

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AI Search for Home Services

How AI search actually chooses which businesses to cite — and the exact schema, content, and llms.txt setup that gets a home-service company recommended.

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Reviews for Service Businesses

How to earn 4–8 new reviews every month, respond to negatives without escalating, and turn review velocity into local ranking gains.

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Analytics & Attribution

The 6 numbers every service business owner should see monthly, plus the call tracking and GA4 setup that makes them accurate.

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Popular free guides

Step-by-step playbooks you can run this week — no email required.

Done sampling? Get the personalized version.

The Marketing Audit is the same coaching — pointed straight at your business. 30-min personalized video + 90-day roadmap. Yours to keep.

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Frequently Asked Questions

What is included in the free training?

The free Marketing Scorecard, the podcast, the video tutorial library, hundreds of blog guides, downloadable checklists, and structured learning paths — all for home service businesses.

Do I have to pay or sign up for anything?

No. Everything in the Free Training hub is free to use. The only paid step is the optional $497 Marketing Audit.

Where should I start?

Take the free Marketing Scorecard first. It takes a few minutes and points you to the training that fixes your weakest area.

How is this different from the paid audit?

The free training teaches you what good marketing looks like. The $497 Marketing Audit is Chris personally reviewing your business's public marketing and telling you what to fix first.