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Episode 5

Logos Don't Pay Your Bills

July 17, 2026 · 9 min

In this episode

A better logo will not fix marketing that is not generating leads, calls, or booked jobs.Not sure what is holding your marketing back? Get a professional digital marketing audit: 👉 https://digitalmarketingcoach.com/auditYour logo matters—but it does not pay the bills.Too many business owners spend weeks debating colors, fonts, logo size, website layouts, and branding details while ignoring the marketing problems that are actually costing them customers.In this episode, I explain why looking pro

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Chris Heidlebaugh — Digital Marketing Coach

About the Author

Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.