In this episode
You don't need to become a marketing expert—but you shouldn't be clueless about the marketing you're paying for. Learn enough to ask better questions, delegate better, and keep control of your company's marketing. Find out what’s actually happening with your marketing: https://digitalmarketingcoach.com/auditToo many home service business owners completely hand their marketing over to an employee, agency, freelancer, or vendor.That's what I call renting your marketing.Delegating isn't the problem
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About the Author
Chris Heidlebaugh
Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.