Digital Marketing Coach
Helping Home Service Companies GetMore Leads. More Calls. More Booked Jobs.
Stop guessing with your marketing. Find the leaks, then choose the right path for your business.
Need more leads? Choose your trade
Not sure where you stand? Take the free 5-minute ScorecardSound familiar, home service owners?
Almost every home service company that calls me is dealing with at least three of these.
Home Service Marketing Services
Three Ways Chris Helps Home Service Companies Get More Leads
Pick the level of help that fits where your company is today. Every path follows the same Insourced Marketing Blueprint™ — you own the system, no matter which box you choose.
“Do it for me”
Done For You Marketing
We build your site, launch the campaigns, and run the marketing while you keep ownership and visibility. You stay in the loop — never an agency black box.
Who it's for
Owners who want execution off their plate.
From $3,000/mo
Request a Quote“Train my team”
Employee Marketing Training
We install the Insourced Marketing Blueprint™ so the person you already employ owns and runs your marketing in-house.
Who it's for
Companies with in-house staff or office managers.
From $18,000
See If Your Team Qualifies“Teach me”
DIY Marketing
Step-by-step video training, templates, and monthly coaching so you can run your own marketing and stop guessing.
Who it's for
Startups & solo owners doing it themselves.
$197/mo
Join Digital Marketing for DIYers™Not sure which box fits? Start with the $497 Marketing Audit and Chris will tell you exactly what's broken and what to do first.
Client Results
Home Service Owners Who Stopped Guessing
“Chris is the real deal. He doesn't just teach marketing — he teaches you how to think about your business. The clarity I got in one session with him was worth more than years of agency retainers.”
Steve D.
Business Owner
“Working with Chris transformed how we approach our marketing. He gave us a roadmap we could actually follow.”
Tahan C.
Business Owner
“Chris cuts through the noise. Practical, honest, and the strategies actually move the needle.”
Andrew U.
Business Owner
“I finally understand my own marketing. Chris empowers you instead of keeping you dependent.”
Anna W.
Business Owner
“The Insourced Marketing Blueprint changed everything for our business. Best decision we made this year.”
Maira E.
Business Owner
Not sure which path is right?
You Don't Need Another Package. You Need the Right Prescription.
Start with a $497 Marketing Audit.
Before recommending training, consulting or Done With You work, Chris looks at what's actually happening inside your marketing.
What's working?
What is actually generating leads, calls, customers and revenue right now.
What's broken?
Where opportunities are leaking between the click and the booked job.
What's being wasted?
Where money and effort are going out without enough coming back.
What should you own?
Which marketing capabilities belong inside your company.
What should you outsource?
Where specialized execution genuinely makes more sense.
What should you do next?
Use your roadmap yourself with DIY guidance, train your employee or team, or delegate the execution to Chris's team while you retain ownership.
We diagnose first. Then we recommend the right path.
Get Your $497 Marketing AuditThis is a paid strategic evaluation Chris performs and records personally — not a free agency sales call in disguise. No obligation to continue afterward.
About Chris
Marketing Experience Meets Real-World Trade Experience.
I've spent 25+ years in digital marketing and 18 years in construction. That mix lets me translate strategy into practical decisions for plumbers, roofers, HVAC companies, garage door businesses, and contractors. Today my focus is helping home-service owners understand what is working, what is wasting money, and what to do next.
Key Marketing Credentials
- 25+ years in digital marketing
- 20,000+ students taught
- Former college professor (5 yrs), Master's in CS
- Author — Digital Marketing for DIYers (Amazon)
- Host — The Digital Marketing Coach Podcast
- Founder — Colorado Web Impressions
- Creator — Insourced Marketing Blueprint
Your next step
Stop Guessing With Your Marketing.
Find out what's working, what's broken, and what your company should do next — a personalized video audit of your real marketing, plus a 90-day roadmap of exactly what to fix first.
- 30-min personalized video walkthrough
- Prioritized 90-day action roadmap
- No passwords or account access
- Delivered within 5 business days
Chris records every audit personally.
Marketing Tips That Actually Work
One short email a week: what's moving the needle for home-service companies right now — plays you can run yourself. No fluff, no spam, unsubscribe anytime.
Rewrite your worst-performing ad headline
Lead with the outcome and the city. Generic headlines lose to specific ones every time.
Ads
Prefer to browse first? Start with the free training.