Symptoms & issues
What's going wrong with your marketing?
Start with the symptom, in plain language. Each page shows what usually causes it, a self-check you can run today, the fix in order, and a printable checklist.
Nobody can find me
Rankings, the map pack, and the phone that stopped ringing.
I'm not showing up in Google Maps
Map-pack visibility is the cheapest lead source most home service companies own, and the most commonly neglected. Nine times out of ten the listing itself is the problem, not the competition.
See the fixMy phone stopped ringing
A sudden drop almost always has a mechanical cause: a listing change, a website or tracking break, an ad account pause, or a season turning. Check the mechanical causes before assuming the market changed.
See the fixMy competitor outranks me
Outranking is rarely luck or budget. It is usually a more complete profile, more recent reviews, and pages that answer real questions instead of stuffing keywords.
See the fixMy website isn't working
Traffic that doesn't convert, thin content, and pages you can't judge.
My website gets traffic but no calls
Traffic without calls is a conversion problem, not a traffic problem. Buying more clicks on top of a page that hides the phone number just spends money faster.
See the fixMy AI content isn't ranking
AI is a good first draft and a bad final draft. The pages that win include prices, local detail, and decisions only someone who has done the job can make.
See the fixHow do I know if my website is bad?
You do not need to be a designer to judge a website. You need to know whether a stranger in a hurry can tell what you do, where you do it, and how to reach you — in under five seconds.
See the fixI'm spending and not getting leads
Google Ads and paid lead sources.
My reputation is costing me jobs
Reviews and owner replies.
I can't tell what's working
Tracking, lead cost, and holding an agency accountable.
My agency isn't delivering
You do not need to know how to run ads to evaluate an agency. You need to know what you own, what produced leads, and what happens if you leave.
See the fixI can't tell what my marketing is doing
Most owners are not missing marketing — they are missing measurement. Five numbers, tracked simply, replace every vanity report you have ever been sent.
See the fixI don't know what a lead should cost
There is no universal price for a lead. There is a number your business can afford, and it comes from your average job value, your booking rate, and your margin.
See the fixMy leads are inconsistent
Seasonality and follow-up.
I only get leads in season
Seasonality is real, but the swing is usually wider than it needs to be. The companies with steadier books market ahead of demand and sell something in every season.
See the fixMy leads never answer back
Contact rates collapse fast. A lead answered in five minutes converts far better than the same lead answered an hour later, and most companies never follow up more than once.
See the fixI want to run this in-house
Bringing marketing inside the company.
Or start with your trade
Website, lead generation, business strategy, and marketing tips for your industry, plus a printable checklist.
48 trades covered.
Want this done on your marketing?
The $497 Marketing Audit is the same teardown, applied to your website, ads, map listing, and reviews — with a prioritized fix list you can hand to your team.
Every business, phone number, and review shown in this training library is fictional demo content created for teaching purposes.
