Good vs Bad Marketing
Local Service Ads: half-set-up vs top of the page
Local Service Ads sit above everything else on Google — but only for profiles that are complete and answer fast. Drag the slider to see the difference.
Drag the slider to compare
Or pick a common trade
Showing Garage Door Repair in Denver, CO.
garage door near me · Sponsored
S&J Enterprises LLC
No reviews yet
Closed · Hours not listed
Profile settings
- Job types: 2 of 14 selected
- Hours: blank
- Leads: disputes never filed, calls go to voicemail
- Reviews: never asked
garage door near me · Sponsored
Summit Garage Door Co.
4.9 (418) · 17+ years in business
Serves Denver · Open now · Responds in about 10 min
Profile settings
- Every job type you actually do is turned on
- Hours match when someone answers the phone
- Every lead is answered live or within minutes
- Bad leads disputed weekly
- Review request texted after every job
Drag the handle, or focus it and use the arrow keys. Tap a numbered pin to see what is wrong or why it works. Summit Garage Door Co. and S&J Enterprises LLC are fictional demo businesses.
Bad vs good garage door Local Service Ads profile: what actually differs
Below is the readable version of the comparison above — what a bad garage door Local Service Ads profile does, and what a good one does instead. It is the same list we use when owners ask "Google Local Service Ads tips" or "how to rank higher on Local Service Ads". Every example uses Summit Garage Door Co. and S&J Enterprises LLC, two fictional garage door companies in Denver, CO.
Bad marketing
Good marketing
- Only a few job types turned on.Every job type you actually do is on.
- Hours blank or wrong.Hours match when a person answers.
- Calls go to voicemail.Calls and messages answered within minutes.
- Few or no reviews.A review request after every job.
- Junk leads never disputed.Bad leads disputed every week.
Free printable PDF
Free: Garage Door Repair Local Service Ads bad-vs-good checklist
A printable, branded checklist of every difference on this page — the bad-marketing signs, the good-marketing fixes, and the order to fix them in for a garage door company.
A printable bad-vs-good checklist for garage door companies covering the Local Service Ads profile. The left column is what bad marketing looks like, the right column is what to do instead, and the last section is the order to fix it in. Work it with your team, mark what is missing, and fix from the top.
What to take back to your team
- Turn on every job type you actually do. Unchecked types are searches you can't appear for.
- Set hours to when a real person answers. Missed calls hurt your ranking.
- Ask every customer for a Google review — reviews drive where you show up.
- Dispute junk leads every week so you're not paying for them.
- Answer messages within minutes; responsiveness is part of the ranking.
- Track booked jobs from LSA separately from Google Ads.
Garage Door Repair local service ads questions owners ask
- What decides where I show up in Local Service Ads?
- Google points to things like reviews, responsiveness, hours, distance, and your budget. You control most of these.
- Do I pay for bad leads?
- You can dispute leads that don't fit, such as wrong service or out of area. Review them weekly.
- Should I run Local Service Ads and Google Ads?
- Many owners run both. LSA shows above search ads, and search ads can cover services LSA doesn't.
- Why am I not getting LSA leads?
- Check your job types, hours, review count, and missed calls first.
Want this done on your marketing?
The $497 Marketing Audit is the same teardown, applied to your website, ads, map listing, and reviews — with a prioritized fix list you can hand to your team.
Every business, phone number, and review shown in this training library is fictional demo content created for teaching purposes.
