HVAC
HVAC Teardown
Where HVAC companies lose booked jobs: map pack position, after-hours call capture, and seasonal ad waste.
See the HVAC playbookDigital Marketing Coach
More Leads. More Calls.More Booked Jobs.
From HVAC and plumbing to garage door, electrical, and landscaping — I help home service owners stop guessing with their marketing and build a clear plan for growth.
25+ Years in Digital Marketing
18 Years of Construction Experience
Specializing in HVAC, plumbing, electrical, roofing, landscaping, garage door — and local service businesses.
Sound Familiar?
Are You Experiencing These Issues?
What you're dealing with
The phone isn't ringing the way it used to.
You're spending real money on websites, SEO, and ads, and you can't tell what's actually producing leads and what's just lighting cash on fire.
How it makes you feel
It feels like you're being taken advantage of.
Reports look busy. Promises sound smart. But you can't tell if the agency, the ads, or your website is the problem, and asking questions makes you feel like the dumb one.
Why it matters
You built this. You deserve to own how it grows.
A real home service business shouldn't depend on a vendor nobody on your team can hold accountable. You should be able to see your marketing, understand it, and control it.
Lead leakage
Leads come in, then disappear.
No one knows if the call was answered, if the estimate was sent, or if the job was closed. Money walks out the door between the click and the booked job.
Review gaps
Your competitors own the map.
They have 3x the reviews and show up in the top 3 pack while you're buried on page two. Every day that gap widens, you lose the jobs in your own town.
Ad waste
You're paying for clicks that never call.
The agency shows click counts and impressions. You see the credit card bill. Nobody can tell you which dollar turned into a booked job.
Website rot
Your site was built once and forgotten.
It loads slow, doesn't mention the services you actually sell, and sends people to a contact form nobody checks. It's a brochure, not a lead machine.
No follow-up
Quotes go out and nothing happens next.
There's no system to follow up, no reminder to call back, no way to know who's hot and who's cold. You're relying on memory and luck.
Shiny objects
Every month brings a new tactic.
Last month it was TikTok, this month it's AI. Nothing compounds because nothing sticks around long enough to work.
Ownership
You don't own your marketing.
The site, the ads, the content — it all lives with a vendor. Walk away and you start from zero. You deserve assets that travel with you.
You don't need another confusing pitch. You need a coach who can show you what's broken and teach you how to own the fix.
Which path is right for you?
You don't have to do your own marketing — but you do have to understand it.
Every path starts with the same $497 Marketing Audit, so you know exactly what you're fixing before you spend another dollar. Then you choose the level of support that fits your business.
$197/mo
Do It Yourself
For hands-on owners who want to learn at their own pace. Templates, training, and checklists. Cancel anytime.
Explore DIYFrom $18,000
Insourced Marketing Blueprint™Build It In-House
Install the Insourced Marketing Blueprint with your team. Choose Standard, Fast Track, or Enterprise delivery.
Build In-HouseFrom $3,500/mo/location
Have Us Run It
For owners who want it handled. My team implements your audit roadmap — SEO, Google Ads, content, email, reporting. Audit required.
Have Us Run ItWant the numbers side by side? See full pricing · Read client stories
Stop guessing.
Stop Guessing With Your Marketing.
Start with the $497 Marketing Audit — get a clear diagnosis, a real plan, and the exact next step to fix what's leaking.
About Chris
Hi, I'm Chris Heidlebaugh.
I've spent 25+ years in digital marketing and 18 years in construction. That mix lets me translate strategy into practical decisions for plumbers, roofers, HVAC companies, garage door businesses, and contractors. Today my focus is helping home-service owners understand what is working, what is wasting money, and what to do next.
Key Marketing Credentials
- 25+ years in digital marketing
- 20,000+ students taught
- Former college professor (5 yrs), Master's in CS
- Author — Digital Marketing for DIYers (Amazon)
- Host — The Digital Marketing Coach Podcast
- Founder — Colorado Web Impressions
- Creator — Insourced Marketing Blueprint
Free Scorecard
Not Ready for the Audit?
Answer 25 questions and get a free score across five marketing categories.
- Your score from 0–100
- A plain-English diagnosis
- The best next step for your business
HVAC
Service teams keeping the schedule full year-round
Built for Home-Service Owners Who Want Marketing That Actually Works
Contractors, roofers, plumbers, HVAC, electricians, landscapers, cleaners, remodelers, pest control, real estate service providers — if your business runs on calls, estimates, and booked jobs, this is for you.
- You're spending on marketing but the phone still isn't ringing
- Your agency gives you reports but no booked jobs to show for it
- You want to rank higher on Google and get more local leads
- You're the best in your trade — but marketing feels like a second job
If this sounds like you, the audit is your first step.
Industries We Serve
Marketing Built for Your Trade
Pick your industry to see the exact playbook for getting more calls and booked jobs.
Don't see your trade? Get in touch →
Teardowns
See a Teardown for Your Trade
A quick look at what the $497 Marketing Audit digs into for HVAC, plumbing, and roofing companies — then you get the same treatment on your own business.
Plumbing
Plumbing Teardown
Why the emergency call goes to someone else: slow speed-to-lead, thin reviews, and shared-lead dependence.
See the Plumbing playbookRoofing
Roofing Teardown
How retail roofs get lost: estimate follow-up that stops, storm-only demand, and no local map presence.
See the Roofing playbookFinally get real help
Need more leads, calls, and booked jobs? Work with Chris.
From auditing your marketing to DIY help, employee training, or having Chris and his team do the work, share what your company needs and get the right plan and straightforward pricing.
Client Results
Home Service Business Owners Who Got Clarity
“Chris is the real deal. He doesn't just teach marketing — he teaches you how to think about your business. The clarity I got in one session with him was worth more than years of agency retainers.”
Steve D.
Business Owner
“Working with Chris transformed how we approach our marketing. He gave us a roadmap we could actually follow.”
Tahan C.
Business Owner
“Chris cuts through the noise. Practical, honest, and the strategies actually move the needle.”
Andrew U.
Business Owner
“I finally understand my own marketing. Chris empowers you instead of keeping you dependent.”
Anna W.
Business Owner
“The Insourced Marketing Blueprint changed everything for our business. Best decision we made this year.”
Maira E.
Business Owner
Now Available on Amazon
Digital Marketing for DIYers
Take control of your digital marketing and grow your business without the guesswork. This step-by-step guide covers the essentials of online marketing — empowering you to build a strong, results-driven strategy for your business.
Buy on AmazonNew · Free Interactive Training
Good vs Bad Marketing
Drag a slider across real home service examples — websites, Google Ads, map listings, social posts, AI content, and reviews — and see exactly why one version books jobs and the other doesn't.
Free Training
Start learning free — pick the format you like
Watch, listen, or read. Same coaching, organized by topic so you can fix the thing that's actually costing you jobs.
Your next step
Get Clarity on Your Marketing — Starting This Week
A personalized video audit of your real marketing, plus a 90-day roadmap of exactly what to fix first. Most owners recover the cost in the first month.
- 30-min personalized video walkthrough
- Prioritized 90-day action roadmap
- No passwords or account access
- Delivered within 5 business days
Start With an Audit
Chris records every audit personally.
Free weekly
Marketing Tips That Actually Work
One short email a week: what's moving the needle for home-service companies right now — plays you can run yourself. No fluff, no spam, unsubscribe anytime.
This week's tipWeek 36 / 52
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Every service, described in the customer's words. It feeds the map pack matching you rank for.
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