Digital Marketing Coach
Stop Guessing.Own Your Marketing.
More Leads. More Calls. More Booked Jobs.
Helping home service companies understand what their marketing needs, build the right system, and decide what to handle in-house versus outsource.
Your path forward
A Simple 3-Step Plan for Home Service Owners
HVAC, plumbing, roofing, electrical and other home service companies need a clear plan and a team that can run it. Here's how it works.
Get an Audit
Start with Chris's $497 home service marketing audit: your website, Google Maps, reviews, ads and follow-up — what's booking jobs, what's wasting money and what to fix first.
Buy My $497 Audit →Build Your Insourced Program
Turn the audit into a plan. Through the Insourced Marketing Blueprint™, Chris trains your office staff and managers to run your website, Google Maps, reviews, AI search and ads in-house.
Explore Coaching & Training →Scale Profitably
Keep the trucks busy year-round. With your team running the plan, every marketing dollar is tied to calls and booked jobs — and you own the accounts and the decisions.
See How to Work with Chris →For home service owners, office staff and crews
You don't need another sales pitch. You need someone in your corner.
Chris has spent 25 years helping contractors and home service companies cut through the noise — and he owns agencies himself. He shows you what's working, where money is leaking, and teaches your team to run it.
Stop wasting money
Find out what's working, what isn't and where your marketing dollars are leaking — so every dollar goes where leads actually come from.
Marketing audits · Clear priorities
Learn what you don't know
Chris teaches owners, employees and teams how websites, Google, AI search, reviews, social and ads actually work — in plain English.
Coaching · Team training
Own your lead generation
Build a marketing engine your company controls — your accounts, your data, your process — so more calls and booked jobs aren't left to chance.
Ownership · Hands-on help
3 options to success
You don't have to do your own marketing — but you do have to understand it.
Choose the level of support that fits your home service company.
DIY Marketing
For owner-operators and small crews: learn to build your website, rank on Google Maps and get reviews with courses and live Q&A.
Explore DIY MarketingIn-House Training & Coaching
Chris trains your office manager or marketing coordinator so your own people run the marketing for your trade.
Explore the Insourced ProgramDone With You
For growing contractors: monthly coaching and strategy on your website, SEO, ads and follow-up — then your team owns it.
Explore Done With YouThe Blog
Home Service Marketing Guides
Practical guides on Google Maps, local SEO, reviews and ads for HVAC, plumbing, roofing and more.
Sound familiar?
These are the problems home service owners bring to Chris every week.
Start where you are
How would you like to work with Chris?
Built for HVAC, plumbing, roofing, electrical, landscaping and other home service companies — learn free, get an audit, or work directly with Chris.
Videos & Podcast
Practical lessons for contractors on websites, Google Maps, reviews and AI search.
Start LearningDIY Community
For owner-operators: learn to run your own contractor marketing with support on Skool.
Join the CommunityMarketing Audit
Chris personally reviews your website, Maps listing, reviews and ads — and tells you what to fix first.
Buy My $497 AuditInsourced Marketing Blueprint™
$18,000 per company: Chris trains your office team to run your marketing in-house.
Explore Coaching & TrainingAlready paying an agency or lead service? Get a second opinion on what's actually booking jobs. Need hands-on help? Done With You is $5,000/month of coaching, consulting and strategy.
About Chris
The Home Service Marketing Expert. In Plain English.
I started out building marketing for contractors and have spent 25+ years in digital marketing since. As an agency founder, author and former college professor, I help HVAC, plumbing, roofing, electrical and other home service owners see which marketing books jobs, what's wasting money and what to do next.
Key Marketing Credentials
- 25+ years in digital marketing
- 20,000+ students taught
- Former college professor (5 yrs), Master's in CS
- Author — Digital Marketing for DIYers (Amazon)
- Host — The Digital Marketing Coach Podcast
- Founder — Colorado Web Impressions
- Creator — Insourced Marketing Blueprint™
The marketing expert behind the coaching
Author, professor, podcast host — and your home service marketing coach.
Chris wrote Digital Marketing for DIYers, taught 20,000+ students as a college professor, and hosts The Digital Marketing Coach Podcast.
Specialized marketing help for contractors
Not sure where you stand? Take the free 5-minute ScorecardClient Results
What Clients Say About Working With Chris
“Chris is the real deal. He doesn't just teach marketing — he teaches you how to think about your business. The clarity I got in one session with him was worth more than years of agency retainers.”
Steve D.
Business Owner
“Working with Chris transformed how we approach our marketing. He gave us a roadmap we could actually follow.”
Tahan C.
Business Owner
“Chris cuts through the noise. Practical, honest, and the strategies actually move the needle.”
Andrew U.
Business Owner
“I finally understand my own marketing. Chris empowers you instead of keeping you dependent.”
Anna W.
Business Owner
“The Insourced Marketing Blueprint changed everything for our business. Best decision we made this year.”
Maira E.
Business Owner
Not sure which path is right?
You Don't Need Another Package. You Need the Right Prescription.
Start with a $497 Marketing Audit.
Before recommending training, consulting or Done With You work, Chris looks at what's actually happening inside your marketing.
What's working?
What is actually generating leads, calls, customers and revenue right now.
What's broken?
Where opportunities are leaking between the click and the booked job.
What's being wasted?
Where money and effort are going out without enough coming back.
What should you own?
Which marketing capabilities belong inside your company.
What should you outsource?
Where specialized execution genuinely makes more sense.
What should you do next?
Use your roadmap yourself with DIY guidance, train your employee or team, or delegate the execution to Chris's team while you retain ownership.
We diagnose first. Then we recommend the right path.
Get Your $497 Marketing AuditThis is a paid strategic evaluation Chris performs and records personally — not a free sales pitch in disguise. No obligation to continue afterward.
Your next step
Stop Guessing With Your Marketing.
Find out what's working, what's broken, and what your company should do next — a personalized video audit of your real marketing, plus a 90-day roadmap of exactly what to fix first.
- 30-min personalized video walkthrough
- Prioritized 90-day action roadmap
- No passwords or account access
- Delivered within 5 business days
Chris records every audit personally.
Marketing Tips That Actually Work
One short email a week with practical lessons on websites, search, reviews and campaigns — ideas you can evaluate for your own business. No fluff, no spam, unsubscribe anytime.
Add license, insurance, and warranty details
Trust signals near the CTA lift conversion in every trade we test.
Website
Prefer to browse first? Start with the free training.