Not sure where this fits in your plan?
Start with your audit — get a prioritized fix list in 48 hours.
Where to publish
YouTube for evergreen search demand. Instagram Reels + TikTok for shorts. Embed every video on the matching service or blog page — dwell time compounds rankings.
What to shoot on the job
30-second before, 60-second explanation, 30-second after. That's the entire content system. Every truck should have a phone tripod.
Frequently Asked Questions
Do I need a videographer?
No. iPhone + $30 lav mic + natural light is enough for 90% of home-service video for the first 12 months.
What length works best on YouTube for contractors?
8–14 minutes for how-to content, 30–60 seconds for Shorts. Stop making 3-minute videos — they underperform both formats.
Want Chris to look at your specific situation?
Book a personalized marketing audit and get a prioritized fix list within 48 hours.
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About the Author
Chris Heidlebaugh
Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.