Not sure where this fits in your plan?
Start with your audit — get a prioritized fix list in 48 hours.
The 5-touch follow-up sequence
- Minute 1 — automated text: 'We got your request, calling now from [number].'
- Minute 2 — human call attempt.
- Hour 1 — email with pricing range, portfolio, and calendar link.
- Day 1 — second call attempt.
- Day 3 — value email (case study or FAQ answer).
Resources in Lead Nurture & Follow-Up
Every guide, podcast episode, checklist, and Q&A tagged to this topic — pick the format you learn best from.
Solution Guides(5)
Speed to Lead: Why the First 5 Minutes Decide Who Wins the Job
The contractor who calls first usually wins. Here's the speed-to-lead system that turns more website leads into booked jobs — without hiring anyone new.
7 min read
Email Marketing for Service Businesses: The Complete Playbook
From welcome sequences to re-engagement campaigns — everything you need to turn your email list into a consistent revenue machine.
10 min read
Roofing Marketing: Build a Year-Round Lead Pipeline
Stop chasing storms. The complete marketing playbook for roofing companies — local SEO, Google Ads, estimate follow-up, and year-round lead generation.
10 min read
Roofing Estimate Follow-Up: Close 50%+ of Your Quotes
The average roofing company loses 40-60% of estimates because they never follow up. The complete sequence to lift your close rate from 30% to 50%+.
8 min read
Remodeling Lead Nurture: Close 30%+ of Estimates
Most remodelers close 10–15% of estimates because they never follow up. The full nurture playbook.
9 min read
Templates & Checklists(16)
HVAC Marketing Checklist
The complete hvac marketing checklist: GBP, service pages, ads, reviews, tracking. 48 audit items. Free PDF download.
48-item PDF
Plumbing Marketing Checklist
The complete plumbing marketing checklist: GBP, service pages, ads, reviews, tracking. 48 audit items. Free PDF download.
48-item PDF
Roofing Marketing Checklist
The complete roofing marketing checklist: GBP, service pages, ads, reviews, tracking. 48 audit items. Free PDF download.
48-item PDF
Electrical Marketing Checklist
The complete electrical marketing checklist: GBP, service pages, ads, reviews, tracking. 48 audit items. Free PDF download.
48-item PDF
Garage Door Marketing Checklist
The complete garage door marketing checklist: GBP, service pages, ads, reviews, tracking. 48 audit items. Free PDF download.
48-item PDF
Landscaping Marketing Checklist
The complete landscaping marketing checklist: GBP, service pages, ads, reviews, tracking. 48 audit items. Free PDF download.
48-item PDF
Frequently Asked Questions
What's the best CRM for lead follow-up?
For under $2M revenue: HighLevel or Jobber built-in. Above that: ServiceTitan or a Zapier-connected HubSpot Starter.
How many follow-ups is too many?
Seven touches over 21 days is the sweet spot for home services. After that, add to a monthly nurture list — do not delete.
Want Chris to look at your specific situation?
Book a personalized marketing audit and get a prioritized fix list within 48 hours.
Book My Audit
About the Author
Chris Heidlebaugh
Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.