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The 3 creative formats that convert
- Before/after photo carousel with client review overlaid.
- 30-second job-site video with a text hook in the first 2 seconds.
- Owner-to-camera testimonial explaining one specific fix.
Frequently Asked Questions
Is Facebook still worth it in 2026?
Yes for visual trades — roofing, remodeling, landscaping, painting. Less so for emergency-intent trades where Google captures the moment.
What targeting should I use?
Radius + broad interest, then let the algorithm learn. Layered demographic targeting underperforms on small budgets under $2k/mo.
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About the Author
Chris Heidlebaugh
Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.