Not sure where this fits in your plan?
Start with your audit — get a prioritized fix list in 48 hours.
Diagnose in this order
- Confirm the phone number is a real, answered line — not a call-tracking number Google flagged.
- Check your primary category matches high-intent search terms.
- Replace stock photos with real trucks, techs, and completed jobs.
- Review your GBP Insights: which queries triggered impressions? If they're informational, you're ranking for the wrong intent.
Want Chris to look at your specific situation?
Book a personalized marketing audit and get a prioritized fix list within 48 hours.
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About the Author
Chris Heidlebaugh
Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.