Not sure where this fits in your plan?
Start with your audit — get a prioritized fix list in 48 hours.
Short answer
Brand search = someone types your company name. Non-brand = they type a generic query ('plumber near me'). Non-brand is what SEO and ads should optimize for; brand search should grow naturally as reputation compounds.
Want Chris to look at your specific situation?
Book a personalized marketing audit and get a prioritized fix list within 48 hours.
Book My AuditNext steps
Related questions
Related
About the Author
Chris Heidlebaugh
Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.