Q&A

Should I Offer Financing to My Customers?

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Short answer

For any job over $3,000, yes. Financing typically lifts close rate 15–25% and average ticket 20–40% because buyers see monthly payments instead of a lump sum. GreenSky, Hearth, and Wisetack are the standard vendors.

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Chris Heidlebaugh — Digital Marketing Coach

About the Author

Chris Heidlebaugh

Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.