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Start with your audit — get a prioritized fix list in 48 hours.
Meta ads win when
- You have a strong lead-magnet offer (free inspection, financing, price guide).
- Consideration cycles are long (remodeling, roofing retail).
- You have great creative — before/afters, video walk-throughs, owner-on-camera.
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About the Author
Chris Heidlebaugh
Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.