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What changed and what didn't
Down: 'how much does X cost' and 'what is Y' informational queries. Up: 'plumber near me,' 'roof leak repair [city],' and every buying-intent local search. AI Overviews cite the top 3 organic results, so ranking there is now doubly valuable.
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About the Author
Chris Heidlebaugh
Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.