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Start with your audit — get a prioritized fix list in 48 hours.
The 5-step checklist
- Add Person + Organization JSON-LD sitewide with sameAs links.
- Start every page with a 40–60 word TL;DR answering the query.
- Add FAQPage schema to every content page.
- Publish /llms.txt mapping your important pages.
- Get named on industry-authority sites (press, associations).
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About the Author
Chris Heidlebaugh
Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.