Free training
Marketing learning pathsbuilt for home service owners
Choose your path
Each path moves through the same three stages: understand it, decide what to fix first, then implement it with your own team.
Lead Generation for Home Services
The full path from understanding where home-service leads come from to building a lead engine you own — channel mix, cost per lead, follow-up, and tracking.
11 lessons · 2 modules
Start this path
Local SEO for Home Services
How local search really works for service businesses: service pages, city pages, technical basics, reviews, and the sequence that gets you into the map pack.
14 lessons · 3 modules
Start this path
Google Business Profile Mastery
Everything about your Google Business Profile — setup, categories, services, photos, posts, reviews, and the diagnostics to run when calls drop off.
12 lessons · 3 modules
Start this path
Google Ads & Local Services Ads
How to run paid search and LSA for a home-service company: what to budget, how to structure campaigns, and how to tell profitable clicks from expensive noise.
11 lessons · 2 modules
Start this path
Website & Conversion
Traffic without calls is a conversion problem. This path covers site structure, speed, trust, offers, and the forms and call flows that book jobs.
11 lessons · 2 modules
Start this path
AI Search & Getting Cited
How AI assistants pick which local companies to name, and what to publish so your business is the one they cite when a homeowner asks.
13 lessons · 3 modules
Start this path
Frequently Asked Questions
What is a learning path?
An ordered sequence of free guides on one subject — such as lead generation, local SEO, or Google Business Profile — arranged so each lesson builds on the last.
Do learning paths cost anything?
No. Every lesson in every path is free, and no account is required.
Is my progress saved?
Yes. Progress is stored on your device, so you can close the tab and pick the path back up where you left off.
How long does a path take?
Most paths take a few hours to read and a few weeks to fully implement, depending on how much of the work you delegate to your team.
