Written & reviewed by
Chris Heidlebaugh — Digital Marketing Coach & author of Digital Marketing for DIYers
- 25+ years in marketing
- 18+ years on the job site
- 20,000+ students taught
- Home services specialist
- M.S., Computer Science
- B.S., Internet Marketing
- College professor, digital marketing
- Owner of multiple seven-figure marketing agencies
- Published author and speaker
- Published:
- Last updated:
- Reviewed for accuracy:
- by Chris Heidlebaugh (Septic Services · Industry Guide)
Every guide here is written from real client work with contractors, roofers, plumbers, HVAC, electricians, and landscapers — then re-checked against current Google, Google Business Profile, and AI search behavior before it's updated. Meet the expert review board →
Not sure where this fits in your plan?
Start with your audit — get a prioritized fix list in 48 hours.
Why septic services marketing is different
Septic work is split between urgent failures (backups, alarms, standing water) and scheduled pumping on a two-to-five-year cycle.
Own emergency-intent local search and answer live, then build a scheduled-pumping reminder list — that database becomes your most reliable revenue source.
The 4 highest-leverage moves for septic services companies
These are the plays that consistently move booked jobs across every septic services audit Chris has run:
- Local SEO + Google Business Profile — own the map pack for your top 3 service terms.
- Speed-to-lead — answer every inbound in under 5 minutes, live, 24/7 if the trade is emergency-driven.
- Reviews engine — automated request on every completed job, with public responses.
- Paid amplification — Local Service Ads and/or Google Ads to fill the gaps SEO doesn't cover yet.
Recommended marketing topic guides
These deep-dive topic hubs pair well with the septic services playbook above. Start with the one that maps to your current biggest bottleneck.
- Local Seo — see /topics/local-seo
- Gbp — see /topics/gbp
- Reviews — see /topics/reviews
- Websites — see /topics/websites
- Google Ads — see /topics/google-ads
Common problems septic services owners bring to Chris
Every problem below is a full pillar page with the diagnosis and the fix. If one of these sounds like your situation, start there.
- "My marketing isn't working." → /problems/marketing-isnt-working
- "I'm spending money but not getting leads." → /problems/spending-money-not-getting-leads
- "My competitors outrank me." → /problems/competitors-outrank-me
- "My website doesn't convert." → /problems/website-doesnt-convert
- "My Google Business Profile isn't showing up." → /problems/gbp-not-showing-up
How to work with Chris on septic services marketing
Chris runs marketing audits, coaching, in-house training (the Insourced Marketing Blueprint), and done-for-you programs specifically for home-service companies. Every engagement starts with an audit so recommendations are based on your actual data — not templates.
The fastest path in is a personalized Septic Services marketing audit. Chris reviews your website, GBP, ads, reviews, and call handling, then delivers a prioritized fix list within 48 hours.
Frequently Asked Questions
How do septic companies get more emergency calls?
Google Business Profile visibility on 'septic pumping near me' and 'septic backup', live 24/7 answering, and same-day dispatch. Emergency callers do not leave voicemails.
What is the highest-value asset for a septic business?
The customer database with tank size, last-pump date, and system type. Automated reminders on a three-year cycle produce booked work with zero acquisition cost.
Should septic companies market inspections?
Yes — real-estate transaction inspections are steady, scheduled, and lead directly to repair and replacement work. Build referral relationships with agents.
Want Chris to look at your specific situation?
Book a personalized marketing audit and get a prioritized fix list within 48 hours.
Start With an AuditRelated
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About the Author
Chris Heidlebaugh
Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.
