Not sure where this fits in your plan?
Start with your audit — get a prioritized fix list in 48 hours.
Why roofing marketing is different
Roofing revenue is lumpy — driven by storms, insurance claims, and long consideration cycles for retail (non-storm) work.
Build a website that closes retail buyers with financing, warranties, and before/afters, and use Google Ads plus Facebook Lead Ads to chase storm demand. Long-nurture email keeps you top of mind for the 60–120 day retail decision window.
The 4 highest-leverage moves for roofing companies
These are the plays that consistently move booked jobs across every roofing audit Chris has run:
- Local SEO + Google Business Profile — own the map pack for your top 3 service terms.
- Speed-to-lead — answer every inbound in under 5 minutes, live, 24/7 if the trade is emergency-driven.
- Reviews engine — automated request on every completed job, with public responses.
- Paid amplification — Local Service Ads and/or Google Ads to fill the gaps SEO doesn't cover yet.
Recommended marketing topic guides
These deep-dive topic hubs pair well with the roofing playbook above. Start with the one that maps to your current biggest bottleneck.
- Local Seo — see /topics/local-seo
- Google Ads — see /topics/google-ads
- Websites — see /topics/websites
- Reviews — see /topics/reviews
Common problems roofing owners bring to Chris
Every problem below is a full pillar page with the diagnosis and the fix. If one of these sounds like your situation, start there.
- "My marketing isn't working." → /problems/marketing-isnt-working
- "I'm spending money but not getting leads." → /problems/spending-money-not-getting-leads
- "My competitors outrank me." → /problems/competitors-outrank-me
- "My website doesn't convert." → /problems/website-doesnt-convert
- "My Google Business Profile isn't showing up." → /problems/gbp-not-showing-up
How to work with Chris on roofing marketing
Chris runs marketing audits, coaching, in-house training (the Insourced Marketing Blueprint), and done-for-you programs specifically for home-service companies. Every engagement starts with an audit so recommendations are based on your actual data — not templates.
The fastest path in is a personalized Roofing marketing audit. Chris reviews your website, GBP, ads, reviews, and call handling, then delivers a prioritized fix list within 48 hours.
Frequently Asked Questions
How do roofing companies get more retail (non-storm) jobs?
Retail wins come from a strong website, financing offers, and consistent Google Ads on high-intent replacement keywords — not door-knocking. Nurture cold leads by email for 60–120 days.
Is Facebook advertising still worth it for roofers?
Yes for storm response and retail lead-gen with a strong offer (free inspection, financing). Meta Lead Ads still produce sub-$40 leads in most metros when the creative is fresh.
What's a good cost per lead for roofing?
Storm/insurance: $40–$120. Retail replacement: $80–$250 depending on metro and season. Anything above $300 usually points to a landing-page or offer problem, not media pricing.
Want Chris to look at your specific situation?
Book a personalized marketing audit and get a prioritized fix list within 48 hours.
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About the Author
Chris Heidlebaugh
Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.