Not sure where this fits in your plan?
Start with your audit — get a prioritized fix list in 48 hours.
Why hvac marketing is different
HVAC demand is weather-driven — you're slammed in July and January, quiet in the shoulder seasons, and emergency calls go to whoever answers first.
Own the map pack in your service area and win the emergency moment with fast call handling and 24/7 booking. A steady reviews engine plus seasonal maintenance-plan campaigns smooth out the feast-or-famine cycle.
The 4 highest-leverage moves for hvac companies
These are the plays that consistently move booked jobs across every hvac audit Chris has run:
- Local SEO + Google Business Profile — own the map pack for your top 3 service terms.
- Speed-to-lead — answer every inbound in under 5 minutes, live, 24/7 if the trade is emergency-driven.
- Reviews engine — automated request on every completed job, with public responses.
- Paid amplification — Local Service Ads and/or Google Ads to fill the gaps SEO doesn't cover yet.
Recommended marketing topic guides
These deep-dive topic hubs pair well with the hvac playbook above. Start with the one that maps to your current biggest bottleneck.
- Local Seo — see /topics/local-seo
- Google Ads — see /topics/google-ads
- Gbp — see /topics/gbp
- Reviews — see /topics/reviews
- Ai Search — see /topics/ai-search
Common problems hvac owners bring to Chris
Every problem below is a full pillar page with the diagnosis and the fix. If one of these sounds like your situation, start there.
- "My marketing isn't working." → /problems/marketing-isnt-working
- "I'm spending money but not getting leads." → /problems/spending-money-not-getting-leads
- "My competitors outrank me." → /problems/competitors-outrank-me
- "My website doesn't convert." → /problems/website-doesnt-convert
- "My Google Business Profile isn't showing up." → /problems/gbp-not-showing-up
How to work with Chris on hvac marketing
Chris runs marketing audits, coaching, in-house training (the Insourced Marketing Blueprint), and done-for-you programs specifically for home-service companies. Every engagement starts with an audit so recommendations are based on your actual data — not templates.
The fastest path in is a personalized HVAC marketing audit. Chris reviews your website, GBP, ads, reviews, and call handling, then delivers a prioritized fix list within 48 hours.
Frequently Asked Questions
How much should an HVAC company spend on marketing?
5–10% of revenue is typical. Established HVAC companies with a full backlog can operate at 3–5%; growth-mode companies routinely spend 8–12% while building maintenance-plan enrollment.
What's the fastest way to get more HVAC calls this month?
Fix speed-to-lead (answer inside 60 seconds), turn on Local Service Ads with a Google-guaranteed badge, and run a 30-day review-request cadence on every completed job. All three move the phone within weeks.
Do HVAC companies still need SEO if they run ads?
Yes. Emergency searchers click the map pack first, and organic + GBP results generate calls at a fraction of Google Ads CPL. Ads plug seasonal gaps; SEO compounds year-round.
Want Chris to look at your specific situation?
Book a personalized marketing audit and get a prioritized fix list within 48 hours.
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About the Author
Chris Heidlebaugh
Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.