Not sure where this fits in your plan?
Start with your audit — get a prioritized fix list in 48 hours.
Why electrical marketing is different
Electrical demand is a mix of urgent (breaker/panel failures) and planned (panel upgrades, EV chargers, whole-home rewires) — very different marketing motions for each.
Own local SEO for the urgent side. Build service pages and Google Ads campaigns for the planned side — especially EV charger installs and 200-amp upgrades where average tickets are highest.
The 4 highest-leverage moves for electrical companies
These are the plays that consistently move booked jobs across every electrical audit Chris has run:
- Local SEO + Google Business Profile — own the map pack for your top 3 service terms.
- Speed-to-lead — answer every inbound in under 5 minutes, live, 24/7 if the trade is emergency-driven.
- Reviews engine — automated request on every completed job, with public responses.
- Paid amplification — Local Service Ads and/or Google Ads to fill the gaps SEO doesn't cover yet.
Recommended marketing topic guides
These deep-dive topic hubs pair well with the electrical playbook above. Start with the one that maps to your current biggest bottleneck.
- Local Seo — see /topics/local-seo
- Gbp — see /topics/gbp
- Google Ads — see /topics/google-ads
- Reviews — see /topics/reviews
Common problems electrical owners bring to Chris
Every problem below is a full pillar page with the diagnosis and the fix. If one of these sounds like your situation, start there.
- "My marketing isn't working." → /problems/marketing-isnt-working
- "I'm spending money but not getting leads." → /problems/spending-money-not-getting-leads
- "My competitors outrank me." → /problems/competitors-outrank-me
- "My website doesn't convert." → /problems/website-doesnt-convert
- "My Google Business Profile isn't showing up." → /problems/gbp-not-showing-up
How to work with Chris on electrical marketing
Chris runs marketing audits, coaching, in-house training (the Insourced Marketing Blueprint), and done-for-you programs specifically for home-service companies. Every engagement starts with an audit so recommendations are based on your actual data — not templates.
The fastest path in is a personalized Electrical marketing audit. Chris reviews your website, GBP, ads, reviews, and call handling, then delivers a prioritized fix list within 48 hours.
Frequently Asked Questions
How do I get more EV charger installation leads?
Build a dedicated /ev-charger-installation page, add it to your GBP services, and run Google Ads on 'Level 2 EV charger installer near me' terms. This is one of the highest-ticket, lowest-competition electrician searches right now.
Is Local Service Ads worth it for electricians?
Yes in most metros — the Google-guaranteed badge sits above every other result and pay-per-lead pricing is usually cheaper than Google Ads for urgent calls.
How do commercial electricians market differently?
Commercial is relationship-driven — GC and property-management outreach, LinkedIn, and case-study SEO for niche verticals (industrial, medical, tenant improvement). Not the same playbook as residential.
Want Chris to look at your specific situation?
Book a personalized marketing audit and get a prioritized fix list within 48 hours.
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About the Author
Chris Heidlebaugh
Chris Heidlebaugh is a former construction worker turned Digital Marketing Coach with 25+ years of experience helping home service businesses — contractors, roofers, plumbers, HVAC, electricians, landscapers, and remodelers — build in-house marketing systems they actually own. He spent 18+ years on the job site while building a web and marketing company on the side, so he speaks both languages. He's also a former college professor who has taught 20,000+ students, the author of Digital Marketing for DIYers, host of the Digital Marketing Coach Podcast, and creator of the Insourced Marketing Blueprint.