Learning path

Lead Generation for Home ServicesTurn marketing into booked jobs

The full path from understanding where home-service leads come from to building a lead engine you own — channel mix, cost per lead, follow-up, and tracking.

11 free lessons · 2 modules

Start lesson 1Get a paid audit instead
Know which channels produce calls for your trade
Set a realistic cost per lead and marketing budget
Fix the follow-up gaps losing you booked jobs

Your progress

0 of 11 lessons complete · saved on this device

0%

Next lesson

Lead Nurture & Follow-Up

Topic Hub · Beginner

Read it now

What you'll be able to do

  • Know which channels produce calls for your trade
  • Set a realistic cost per lead and marketing budget
  • Fix the follow-up gaps losing you booked jobs
  • Track every lead back to the source that created it

Module 1 — Understand how it works

0/5 done

The fundamentals, in plain English, before you spend a dollar.

  1. Lesson 1 · Topic Hub · Beginner

    Lead Nurture & Follow-Up

    The follow-up system that turns quoted leads into booked jobs — speed-to-lead, texting cadence, and the automations that actually work.

  2. Lesson 2 · Topic Hub · Beginner

    Analytics & Attribution

    The 6 numbers every service business owner should see monthly, plus the call tracking and GA4 setup that makes them accurate.

  3. Lesson 3 · Topic Hub · Beginner

    CRM & Marketing Automation

    The CRM stack that runs a home-service business — from lead capture to review request — without hiring an ops person.

  4. Lesson 4 · Definition · Beginner

    Estimate Follow-Up

    Structured outreach after a quote (call + email + text at 24h, 72h, 7d). Doubles close rate vs. send-and-pray.

  5. Lesson 5 · Podcast · Beginner

    Is Your Internet Marketing Company Wasting Your Money, Find Out Now

    Is your internet marketing company wasting your money? It’s a question every business leader and entrepreneur should ask. In this episode of Digital Marketing Coach with Chris Heidlebaugh, we pull back the curtain on the common tactics some marketing companies use that drain your budget without delivering real value.Learn how to spot the red flags that indicate you’re not getting a return on investment, such as vague reporting, cookie-cutter strategies, or hidden fees. Chris shares actionable ad

Module 3 — Build it this month

0/6 done

Step-by-step guides and checklists you can run with your own team.

  1. Lesson 6 · Guide · Intermediate

    Speed to Lead: Why the First 5 Minutes Decide Who Wins the Job

    The contractor who calls first usually wins. Here's the speed-to-lead system that turns more website leads into booked jobs — without hiring anyone new.

  2. Lesson 7 · Checklist · Beginner

    The Marketing Asset Ownership Checklist

    Every account your marketing runs on, and who actually controls it.

  3. Lesson 8 · Guide · Intermediate

    Remodeling Lead Nurture: Close 30%+ of Estimates

    Most remodelers close 10–15% of estimates because they never follow up. The full nurture playbook.

  4. Lesson 9 · Guide · Intermediate

    Roofing Estimate Follow-Up: Close 50%+ of Your Quotes

    The average roofing company loses 40-60% of estimates because they never follow up. The complete sequence to lift your close rate from 30% to 50%+.

  5. Lesson 10 · Checklist · Beginner

    The "Is My Marketing Agency Doing a Good Job?" Checklist

    Twenty-two questions that separate an agency doing real work from one sending you a pretty report.

  6. Lesson 11 · Checklist · Beginner

    The Home Service Marketing Scorecard™

    The eight numbers every home service owner should know before the 10th of every month.

Recommended next paths

Keep going