Learning path

Google Business Profile MasteryOwn the map pack in your service area

Everything about your Google Business Profile — setup, categories, services, photos, posts, reviews, and the diagnostics to run when calls drop off.

12 free lessons · 3 modules

Start lesson 1Get a paid audit instead
Complete your profile the way Google rewards
Diagnose why your profile stopped producing calls
Run a review system that keeps you competitive

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Google Business Profile (GBP)

Topic Hub · Beginner

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What you'll be able to do

  • Complete your profile the way Google rewards
  • Diagnose why your profile stopped producing calls
  • Run a review system that keeps you competitive
  • Use posts, photos, and Q&A without wasting time

Module 1 — Understand how it works

0/5 done

The fundamentals, in plain English, before you spend a dollar.

  1. Lesson 1 · Topic Hub · Beginner

    Google Business Profile (GBP)

    Everything home-service owners need to know about ranking, managing, and recovering a Google Business Profile — categories, reviews, posts, and reinstatement.

  2. Lesson 2 · Topic Hub · Beginner

    Reviews for Service Businesses

    How to earn 4–8 new reviews every month, respond to negatives without escalating, and turn review velocity into local ranking gains.

  3. Lesson 3 · Question · Beginner

    How do I get more Google reviews?

    The compliant review-request cadence that stacks 5-star Google reviews for home-service businesses.

  4. Lesson 4 · Definition · Beginner

    Map Pack (Local Pack)

    The 3 business listings Google shows above organic results for local-intent searches like 'plumber near me'. Capturing one of these 3 spots typically 5–10× phone calls vs. ranking #1 organic.

  5. Lesson 5 · Definition · Beginner

    NAP (Name, Address, Phone)

    The trio of business identity data that must be byte-identical across your website, GBP, Yelp, BBB, and industry directories. Inconsistent NAP suppresses Map Pack rankings.

Module 2 — Decide what to fix first

0/1 done

Compare the options and pick the lever that moves the phone fastest.

  1. Lesson 6 · Problem · Intermediate

    My Google Business Profile Isn't Showing Up

    The 5 reasons GBP disappears from the map pack — from suspensions to category mistakes — and how to get back in the local pack fast.

Module 3 — Build it this month

0/6 done

Step-by-step guides and checklists you can run with your own team.

  1. Lesson 7 · Guide · Intermediate

    HVAC SEO: How to Rank #1 for AC and Heating Repair in Your City

    Dominate the Google Map Pack for 'AC repair near me' and 'furnace repair' searches. The complete on-page, local, and review SEO playbook for HVAC contractors.

  2. Lesson 8 · Guide · Intermediate

    Local SEO for Service Businesses: The Complete 2025 Guide

    Rank higher in your city without paying for ads. Google Business Profile, citations, reviews, and on-page optimization — the full local SEO playbook.

  3. Lesson 9 · Guide · Intermediate

    Cleaning Services SEO: Rank #1 for "cleaning near me"

    Local SEO and Google Business Profile playbook for cleaning companies that want to dominate the Map Pack.

  4. Lesson 10 · Guide · Intermediate

    Electrician SEO: Rank #1 for Electrician Near Me

    The complete local SEO playbook for electrical contractors. Dominate Google Maps for electrician, EV charger, and panel upgrade searches in your city.

  5. Lesson 11 · Guide · Intermediate

    Fencing SEO: Rank #1 for "fencing near me"

    Local SEO and Google Business Profile playbook for fencing companies that want to dominate the Map Pack.

  6. Lesson 12 · Guide · Intermediate

    Flooring SEO: Rank #1 for "flooring near me"

    Local SEO and Google Business Profile playbook for flooring companies that want to dominate the Map Pack.

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