Digital Marketing Coach
More Leads. More Calls.More Booked Jobs.
I help home service companies stop guessing with their marketing, eliminate wasted spend, and build systems to increase revenue.
Specializing in HVAC, plumbing, electrical, roofing, landscaping, garage door — and local service businesses.
The real problem
You're Spending Money on Marketing. But Do You Know What's Actually Working?
Most home-service companies don't have a marketing problem. They have a dozen disconnected pieces and no single system tying any of it to booked jobs.
What you have today
Twelve moving parts. No one system.
- SEO company
- Google Ads
- Website provider
- CRM
- Social media
- Google Business Profile
- Lead providers
- Call tracking
- Text messaging
- Reviews
- Analytics
One marketing system leadership can actually read
Where the money goes
The leak nobody is measuring
- 1Traffic comes in.
- 2Some visitors become leads.
- 3Some leads become calls.
- 4Some calls aren't answered.
- 5Some leads aren't followed up.
- 6Some estimates never get a second call.
- 7Nobody knows exactly what happened.
So the company decides it needs more leads. But more leads can just mean more money poured into a system that's already losing them.
More marketing isn't always the answer. A better marketing system is.
The philosophy
Own Your Marketing.
Don't necessarily do all of it.
Insourced Marketing means your company owns the strategy, accounts, data, website, CRM, tracking, reporting, KPIs and knowledge behind your marketing — even when outside specialists help execute the work.
It does not mean firing every agency, learning Google Ads yourself, or turning your office manager into a technical specialist.
Outsource execution
- Specialized expertise
- Technical implementation
- Extra capacity
- Specialized tools
Retain ownership
- Strategy
- Accounts
- Data
- Website & CRM
- Customer database
- Tracking & reporting
- KPIs & SOPs
- Budget & vendors
- Decision-making
Outsource execution when it makes sense. Never outsource ownership.
See how it worksThe methodology
The Insourced Marketing Blueprint™
One marketing operating system connecting marketing activity to booked jobs and revenue — across the complete customer-acquisition lifecycle.
- 1
Get Found
Customers discover the company — search, maps, ads, referrals, and AI answers.
- 2
Convert
Visitors become leads and phone calls instead of leaving without a trace.
- 3
Respond
Calls get answered fast and every opportunity is routed to the right person.
- 4
Follow Up
Leads, estimates and past opportunities don't quietly disappear.
- 5
Book Jobs
Marketing activity turns into actual booked work on the schedule.
- 6
Measure
Leadership sees leads, calls, conversion, cost per customer, booked jobs and revenue.
- 7
Improve
Scorecards, SOPs, training and accountability make the system better every quarter.
One system. Three ways to implement it.
Three ways to implement it
How Do You Want to Implement It?
The Blueprint stays the same. The level of help changes.
DIY
Learn It Yourself
Digital Marketing for DIYers™
You execute the system. We teach you how.
For owners and internal marketers who want the training, templates, SOPs and guidance to run their own marketing.
- Training
- Templates
- SOPs
- Resources
- Community
- Implementation guidance
$197/month
Explore DIYDone With You • Flagship
Train Your Team
Insourced Marketing Blueprint™ Implementation
Your people execute the system. Chris helps install it and trains them to run it.
Hands-on work with leadership and a designated employee or marketing team to build real internal marketing capability. This is not a self-paced course.
- Marketing strategy
- Employee development
- SOP installation
- Scorecards & KPIs
- CRM & lead management
- Vendor management
- Reporting & accountability
- 90-day plans
From $18,000
See If Your Team QualifiesDone For You
Have Us Run It
Managed by Chris's team
We execute the system. You retain ownership and visibility.
For companies without the internal person, time or expertise to execute their marketing consistently.
- Get Found
- Convert
- Respond & Follow Up
- Track
- Report
From $3,500/month
Explore Done For YouOutsource the execution. Never outsource the ownership.
Client Results
Home Service Owners Who Stopped Guessing
“Chris is the real deal. He doesn't just teach marketing — he teaches you how to think about your business. The clarity I got in one session with him was worth more than years of agency retainers.”
Steve D.
Business Owner
“Working with Chris transformed how we approach our marketing. He gave us a roadmap we could actually follow.”
Tahan C.
Business Owner
“Chris cuts through the noise. Practical, honest, and the strategies actually move the needle.”
Andrew U.
Business Owner
“I finally understand my own marketing. Chris empowers you instead of keeping you dependent.”
Anna W.
Business Owner
“The Insourced Marketing Blueprint changed everything for our business. Best decision we made this year.”
Maira E.
Business Owner
Not sure which path is right?
You Don't Need Another Package. You Need the Right Prescription.
Start with a $497 Marketing Audit.
Before recommending training, consulting or Done For You work, Chris looks at what's actually happening inside your marketing.
What's working?
What is actually generating leads, calls, customers and revenue right now.
What's broken?
Where opportunities are leaking between the click and the booked job.
What's being wasted?
Where money and effort are going out without enough coming back.
What should you own?
Which marketing capabilities belong inside your company.
What should you outsource?
Where specialized execution genuinely makes more sense.
What should you do next?
Use your roadmap yourself with DIY guidance, train your employee or team, or have Chris's team do the marketing for you.
We diagnose first. Then we recommend the right path.
Get Your $497 Marketing AuditThis is a paid strategic evaluation Chris performs and records personally — not a free agency sales call in disguise. No obligation to continue afterward.
About Chris
Marketing Experience Meets Real-World Trade Experience.
I've spent 25+ years in digital marketing and 18 years in construction. That mix lets me translate strategy into practical decisions for plumbers, roofers, HVAC companies, garage door businesses, and contractors. Today my focus is helping home-service owners understand what is working, what is wasting money, and what to do next.
Key Marketing Credentials
- 25+ years in digital marketing
- 20,000+ students taught
- Former college professor (5 yrs), Master's in CS
- Author — Digital Marketing for DIYers (Amazon)
- Host — The Digital Marketing Coach Podcast
- Founder — Colorado Web Impressions
- Creator — Insourced Marketing Blueprint
Your next step
Stop Guessing With Your Marketing.
Find out what's working, what's broken, and what your company should do next — a personalized video audit of your real marketing, plus a 90-day roadmap of exactly what to fix first.
- 30-min personalized video walkthrough
- Prioritized 90-day action roadmap
- No passwords or account access
- Delivered within 5 business days
Chris records every audit personally.
Marketing Tips That Actually Work
One short email a week: what's moving the needle for home-service companies right now — plays you can run yourself. No fluff, no spam, unsubscribe anytime.
Ask past customers for one neighbor intro
Neighborhood density lowers your drive time and raises your margin per job.
Referrals
Prefer to browse first? Start with the free training.